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Futurist Tracey Follows says emotional data will eventually become much more important to marketers than behavioural data.
Kelly Williams, the MD of ITV’s commercial operations, says opening up Sky’s Adsmart for other broadcasters to use would be for “the good of TV advertising.”
To explain why TV endures so successfully, Newsline spoke with Ian Mecklenburgh, a strategy consultant and former director for Sky and Virgin Media.
More than three quarters (77%) of publishers’ or marketers’ content shared via mobile phones takes place via ‘dark social’ channels, according to new research from RadiumOne.
Exterion Media’s UK MD discusses data obstacles, the importance of finding the right talent, and whether science and art are truly ready to tie the knot.
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As a bombshell report reveals US advertising agencies run rebate schemes to pad profits, Brian Jacobs and Bob Wootton assess the damage – and investigate what it means for the UK market
The case for full privatisation of Channel 4 has almost certainly been lost – so naturally it’s time for an even worse proposal…
The much-anticipated report from the Association of National Advertisers (ANA) and K2 Intelligence shows that cash rebates – an illegal practice in the US – were found to be “pervasive”.