The Leave campaign used behavioural science to great effect, particularly the importance of emotional versus rational decision making, writes Tom Laranjo, MD, Total Media
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The media industry has reacted largely with shock at the decision to leave the EU. Here Newsline presents views and adspend forecasts from around the industry.
“The resulting uncertainty, which will be considerable, will obviously slow decision-making and deter activity. This is not good news, to say the least,” says Sorrell as the London stock market plunges.
Full report available at: Mediatel Connected; TV
As history proves, rows between the Government and the Corporation are nothing new, writes Torin Douglas
Q&A: Everyone is now a player – and Nicolas Pochez, MD UK and Ireland, Gameloft, explains how brands are capitalising
A new IPA report, written by Peter Field and launched during Cannes, shows that a “destructive trend” of short-term commitment and investment short-fall has enveloped the ad industry.
James, who was previously head of strategy, joins CEO Jon Sharpe and newly appointed chief creative officer Jonathan Burley on the agency’s executive management team.
From the pathetic to the predictable, and the surprising to the bizarre – this is how the UK press handled the run-up to Thursday’s EU referendum. By Raymond Snoddy.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
