More Uk articles

Full report available at: Mediatel Connected > Display > Online

The UK’s Joint Industry Committee for Web Standards (JICWEBS) has produced recommended guidelines for products that aim to measure the viewability of online video.

It will be a long time before machines truly understand the complexity of the world and how we perceive it – which is why media research still needs humans, writes Craft’s Konrad Collao

Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

The guidelines outline four actions that brands need to take to protect their marketing budgets.

Too many television executives are missing the point; programmatic is a vehicle for creativity, and is not there to replace it, writes Exchange Lab’s Chris Dobson.

A probe by a US marketing trade group is set to reveal that US ad agencies are accepting rebates from media companies. As adland nervously waits, Bob Wootton looks at some likely consequences.

Investigations have begun, rumours abound and secrets once never shared are suddenly all over the press. How did adland get into such a mess – and whose fault is it? By Brian Jacobs

Full report available at: Mediatel Connected; TV

Dominic Mills wonders whether the latest cross-industry talking shop trying to remedy ad-blocking is all hot air and no action