Will the WPP boss’s success percolate through the organisation to the thousands who prop it all up, wonders Bob Wootton. Plus: Exterion’s tube win, ad effectiveness and clumsiness at Channel 4
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Now The Independent has shut down its print operations, TH_NK’s Tom Moran looks at what changes it will need to make as it heads into the digital wilderness.
The approach to communications has remained pretty much unchanged for a lot longer than we realise, even if most of the detail is different, writes James Whitmore.
Full report available at: Mediatel Connected; TV
Sky is to become the exclusive home to all Formula 1 in the UK and Ireland from 2019 to 2024, the first time the majority of F1 races will be available only to pay-TV subscribers.
Following Videoscape 2016, Bloomberg Intelligence’s Tal Smoller adds context to the recent advertising trends by looking at the prospects, changing consumer habits and the consequential shift towards digital advertising.
Full report available at:Mediatel Connected > Connected AV
Amid criticism that there is a lack of “connected marketing” to serve tech-driven consumers, leading players from across the media industry argue we could witness the return of the full-service agency to remedy the problem.
Is there any connected marketing at all in this supposedly connected consumer world? ITV’s commercial content director, Gary Knight, calls for a more holistic approach in this video interview.
From real-time optimisation, to storylines that progress across different screens, Ipsos Connect’s Beckie Goodfield examines the game-changing developments for TV and its advertising.