Cinema has 20 times the media return on investment for efficiency, per person, compared with TV, according to new research carried out by Digital Cinema Media and Millward Brown.
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Why are marketers obsessed with the latest fads at the expense of more established opportunities? Richard Shotton explores.
The latest brand league table has been published and Dominic Mills is not impressed.
This past weekend brought a double deluge of each of TV’s top three reality shows as celebrities battled it out in their own unique ways to win over viewers’ hearts and minds in a battle for light entertainment dominance.
Full report available at: Mediatel Connected > Display > Press
While most likely considered a hindrance for the general population, the increase in the average time it takes to get to work is great news for mobile and out-of-home, writes Route’s James Whitmore.
From 24 November, viewers will be able to use their Android mobile device or Chrome browser on their computer to cast Channel 4 content directly to their TV using the Chromecast dongle.
Full report available at: Mediatel Connected > Connected Surveys > Data
Thursday night saw the fourth episode of ITV’s insect genocide show I’m a Celebrity…Get Me Out of Here! swoop in at 9pm to steal away the day’s biggest audience.
ITV Commercial announced on Thursday it is to begin working with programmatic ad platform RadiumOne to launch Ad Sync+, which will link ITV’s broadcast output to RadiumOne’s sharing data capability.