More Uk articles

MMM is too slow for today’s fast-paced digital media cycles. Brands need to know in real time when a channel’s effectiveness is fading and when to stop spending.

With the new LHF advertising restrictions less than a month away, The Media Leader is exploring how different channels are preparing for the change and how they will be affected. First, the audio sector.

Analysis: Netflix joined Disney and Roku in partnering Amazon DSP as the streaming wars get collaborative on advertising.

Research from The Trade Desk stressed that advertisers should not mistake reach for value.

This industry already thrives on speed, flexibility and constant communication. A shorter working week is not only possible but potentially game-changing.

The Media Leader meets the quarter-finalists of the Media Mind tournament. First up: Walk-In Media.

In the second part of a mini series, Caroline Manning shares four steps to bring coherence to chaos in a fragmented media world. 

Over 150 people gathered for an afternoon of padel and community to raise funds at the event organised by Mail Metro Media.

The move follows revelations that Stagwell had worked on a research project with the Israeli government.

WPP Media has reorganised its leadership team to better align with CEO Brian Lesser’s vision to streamline operations. Who’s doing what?