Consolidation and strategic partnerships are redefining the future of advertising. PubMatic’s chief revenue officer explains why it matters.
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The advertiser has become the first to be struck by the latest wave of cyber attacks after the group identified a “security incident” within the Merkle network.
The ‘helper’s high’ is a proven way to reduce stress, enhance mental resilience, and cultivate a more profound sense of purpose. Industry charity NABS offers suggestions on how to get into the generous spirit.
EA’s sale to an investor consortium last month could open up new opportunities for brand partnerships, product placements and in-game activations.
A study, WPP developed with Oxford University’s Saïd Business School, challenges some of marketing’s most entrenched principles, underlining most consumers decide what to buy long before purchase.
Lots of short attention ‘snacks’ can feed your attention appetite just as effectively as a large single serving. This is where OOH excels, says Route’s CEO.
In the era of ‘everything change’, what does it take to thrive as a new agency guard? Charlie Oscar’s CEO has the answers.
The latest research from McKinsey dives into how AI-powered search has shifted the purchasing journey for consumers and how marketers can catch up.
New research from Experian highlights a data reset, the importance of curated marketplaces, and the use of AI for creative planning.