| Tim Bond
Ipsos’ associate director reflects on the takeaways from three action-packed days at the MRG conference.
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Welcome to The Media Leader’s daily round-up of media news you might have missed and need to know for Wednesday 25th November.
Brands that win won’t be the ones with the nicest websites. They’ll be the ones the AI systems understand most clearly, trust most, and feel most confident recommending.
According to the Daily Mail, culture secretary Lisa Nandy is paving the way for a ‘timely’ sale of The Daily Telegraph to DMGT. Not so fast, says Ray Snoddy. Is this really a good idea?
The new chair of NABS’ Fast Forward pitching training programme offers advice on preparing teams to pursue new business.
The deal is expected to finalise today by close of business, creating the largest media holding group in the world.
An additional 42% of Brits are “open” to cycling, implying a growing normalisation of churn. The solution for streaming services? Shift focus from acquisition to loyalty.
Spotify Wrapped has gone from marketing genius to a festive bum note. However, Recurly’s Guy Meyers believes it can bounce back. It just needs to change its tune.
Several industry experts joined The Media Leader Studios to discuss the good, the bad and the ugly of the future of AI.