Film Focus will take an in-depth look at new films and news in the industry – from current releases to upcoming blockbusters.
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Fighting fraud requires more than just developing better detection systems for bots, writes Marco Bertozzi – advertisers need to start looking more closely at the quality of what they are buying and be willing to pay for it.
While the station move might confuse some – and perhaps the relative ease and availability of the iPlayer is to partly blame for the drop in live viewing – there is no obvious excuse for the sharp drop this summer.
Outdoor Plus has announced the introduction of two premium digital sites as the company invests £10 million into expanding its proposition and finding new ways to engage audiences while out of home.
Figures from the Jobs Index confirm that the level of marketing vacancies expanded both year-on-year and between the first two quarters of 2014.
June saw a carnival of football across the main two broadcasters and not much else. Pick of the bunch was England’s timid defeat at the hands ofr a Luis Suarez inspired Uruguay.
Freesat now reaches 1.85 million households across the UK.
Content marketing is becoming an increasingly important part of brand strategy, so how can we measure its return on investment? Kayvan Salmanpour, international vice president of NewsCred, offers his best advice.
The clock is now running for Interpublic after the news that ‘activist’ investor Elliott Management has taken a stake in the advertising group. However, as Dominic Mills notes, there are a couple of surprises…
Almost all online video advertisers are buying their ads in a TV-like way, according to Videology’s latest findings on the UK video advertising market.