More Uk articles

The company sold its stake in Octave to News UK last month.

ITVX will recoup its investment this year, earlier than anticipated, and ITV Studios achieved record profit thanks to cost-cutting measures and a new digital distribution strategy.

The UK Stop Ad Funded Crime Group has launched a consultation on a forthcoming initiative to tackle ad-funded crime and fraud.

The smart TV OS provider and its ad server partner offer reach to 30m European homes and are emphasising the power of retail data insights.

PPL developed a nationwide media plan for its festive prize in December and placed OOH at its centre.

It’s time to abandon a fixation with channels in favour of a content-led approach — and prepare for a future where end-to-end solutions are the norm. The definitions and techniques that have dominated marketing practices are becoming obsolete.

In a shifting landscape, marketers need to think about more than just where their social media activity appears. Proper governance is critical to reputational success.

The OOH media owner took home four awards in total.

What happened with the children of Gaza documentary is not an example of bias but of a failure of editorial systems or BBC bureaucracy — or both. There must be no repeat of the Balen Report saga. 

Thinkbox head of research Anthony Jones suggested focusing on long tail advertisers has skewed the health of the advertising market and discounted the value of TV to large- and medium-sized advertisers.