Marketers would be wise to follow developments of the Apple Vision Pro and how gamers are using the tech. It offers brands the opportunity to test and understand ahead of the eventual introduction of advertising.
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Revenue for its ad tier grew 34% quarter on quarter.
The social platform has agreed deals with C-Screens and Rockbox to expand the initiative in the UK.
Four Havas shops have lost B Corp status following the holding group’s global Shell win last year.
In Wednesday’s speech, King Charles outlined the priorities of the new Labour government. Media trade bodies reacted positively, but urged the government to provide more clarity on plans to tackle AI and HFSS.
The holding group has upgraded its full-year guidance following strong H1 and Q2 results.
Broadcasters must better embrace tech and learn from streaming platforms by introducing concepts such as gamification. Moreover, they need a strategic approach to manage all these changes.
This could include selling assets to rival media companies or merging the movie studio and streaming service.
The focus on cost turns pitches into competitions of who offers the lowest price, trapping brands in cycles of poor partnerships and preventing agencies from doing what they do best. How do we fix this?
Bringing together rich datasets with high-quality continuous panel data makes sense. There are endless examples of great pairings (Tom and Jerry, salt and pepper, gin and tonic…) — sometimes, you just can’t pick between the two.