Almost one in three mobile users believe their phone will become their primary entertainment device in the future as well as play a big role in managing their social lives, according to new research from Experian Simmons.
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The X-Factor returned to ITV1 on Saturday night, repeating its success of last week with a peak audience of 10.2 million viewers.
David Fieldhouse, co-founder and strategy director at Linking Mobile, says QR is on the rise and is here to stay. Companies must consider relevance before they use QR for their brands, but the benefits are now big enough to take the plunge…
The latest report from Ericsson ConsumerLab shows a rise in on-demand viewing figures, while people are spending less time watching scheduled broadcast television.
So this year’s Media Guardian Edinburgh International Television Festival was all about Google; Google and convergence. Eric Schmidt was the first non-broadcast industry speaker to deliver the MacTaggart lecture. But it wasn’t all boffins – there was a lot of luvving too!
I have been following the Athletics World Championships this week, as I am sure many of you have too. I hadn’t realised until I went to tune in for the first time that Channel 4 had snaffled this from the Beeb – and taken Michael Johnson with them.
ITV shares were up 3.3pc yesterday after The Telegraph revealed that it has been in talks with Silvio Berlusconi’s Mediaset – one of Endemol’s shareholders – about a potential takeover deal.
Rovi has signed a new partnership deal with Panasonic to power the TV manufacturer’s next generation EPG for connected TV and DVD/BD recorders in Europe.
Consumers that post a comment, view a video, play a game, or enter a competition on a brand’s social media page are on average 78% more likely to consider or make a purchase from the brand in future, according to a new research study by Starcom MediaVest Group.
The latest ABC release for the regional newspaper market is very illuminating – not for the continued percentage declines in newspapers sold, which continues unabated, but for the online usage stats.