ITV1’s Britain’s Got Talent attracted a high of more than 9.5 million viewers during the all-important prime time slot last night.
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Raymond Snoddy: Jeremy Hunt has truly understood the benefits of delay in the political world – sometimes the most intractable problems can go away if you just leave them long enough. Time to take advantage & refer BSkyB/Murdoch to the Competition Commission; and as for the great local television project, endless delay would not be too long…
Simon Cowell’s return to Britain’s Got Talent provided a boost to ITV1’s bank holiday ratings yesterday.
David Fieldhouse, strategy director, Linking Mobile, says something important is happening to mobile right now, which will change everything for brands and the way they approach mobile advertising. It’s called m: commerce…
James Whitmore, MD of POSTAR, shares some interesting learnings (and amusing observations) from a recent European media research conference…
Laura Holme, marketing director at Draftfcb and member of the IPA New Business & Marketing Group, says the key is to focus on a client’s emotional state rather than rational need…
Online advertising revenue reached a new high in the first quarter of 2011, according to the IAB and Pricewaterhouse Coopers.
Arqiva is set to close SeeSaw after failing to secure an investment partner or buyer for the online TV service.
As the country gears up for the Champions League final at Wembley tomorrow night – a bigger TV audience than the Superbowl is expected – and next year’s Olympics, Media Playground will add a topical bonus session this year to discuss sport’s commercial place in the digital world – The Olympic Digital Debate.
Simon Andrews, founder of the full service mobile agency addictive! (and a chair at this year’s Media Playground event): Mobile disrupts. As Mary Meeker says, some companies will win big (with mobile) and some will wonder what just happened. What’s going to happen to your company?