Next year is set to be the year of connected TV, with the launch of YouView and more and more internet-enabled television sets. However, awareness of IPTV has still not reached mainstream levels, with less than half of the population understanding the latest TV proposition.
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ITV1’s I’m a Celebrity… Get Me Out of Here! secured the all-important peak-hour ratings once again last night with a high of 9.4 million viewers.
Hulu served more than a billion video ads in October, a significant jump from the 794 million it served in September, according to new figures from comScore.
informitv’s William Cooper wonders “whether ITV will see significant benefits from YouView. Even by the most optimistic projections, YouView could take years to reach a few million homes”…
Dylan Mouratsing, global insight manager at kinetic, unveils the findings from his latest research project into the attitudes and behaviours of young people to advertising and brand presence within social media…
ITV1’s X Factor continued to dominate the weekend ratings, although BBC One’s Strictly Come Dancing is quickly closing the gap on the Saturday night top spot.
Latest research shows that online TV shows are pushing advertisers towards a TV-style model.
I’m a Celebrity… Get Me Out of Here! continues to boost ITV1’s prime time ratings. Last night, the channel secured the all-important peak audience from 7pm onwards with an hour-long Emmerdale, a trip to Coronation Street and a 90-minute episode of the latest I’m a Celeb series.
The unveiling of Facebook’s new ‘modern messaging system’ on Monday – codenamed Project Titan – might have felt like Ground-hog day for many… is it a Google Wave mark II?
Simon Andrews says “when US troops first arrived in the UK during the Second World War, they were greeted with the label Overpaid, Oversexed & Over Here. Which doesn’t seem that inappropriate for the news that Apple’s iAd platform is coming to Europe.”