In five years time, ITV will have “delivered on strategy; re-balanced the business (advertising revenue is an over-reliant 74% currently); be leaders in great content; and have taken adavntage of new platforms.”
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Julia Hutchison, COO at the APA, says the latest NRS figures represent “a clear sign that passion for and investment in editorialised branded content is still soaring”…
In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, wonders whether mobile operators will really make a go of app-stores…
The latest NRS figures for October 2009 to September 2010 show fairly substantial year on year losses for most titles in the daily category, with the exception of the Daily Star, which posted a slight 0.3% increase in readers.
Even before the panel discussions got under way at the MediaTel Group TV Summit this morning, there was surprising news for the 160 senior delegates to take in.
Government communications has irrevocably changed. The old model has gone for good and a new model, focusing on collaboration and outcomes, will define the COI going forward.
David Brennan on the findings from Thinkbox and Decipher’s ‘Tellyport’ research: “One stat that should make advertisers sit up, listen and get very excited is that over half of our sample claim to have gone shopping online while watching live TV”…
Raymond Snoddy, says the appointment of Rachel Bristow and Peter Duffy to the board of the Newspaper Marketing Agency marks a clear (and cunning) message to the newspaper industry…
Perhaps Rupert Murdoch does know how to use his ‘game-changing’ iPad after all… the saviour of paid-content is set to launch The Daily, a newspaper that has been designed especially for the iPad.
YouTube is set to release a new ad unit designed to give users the choice of which ads they want to watch, or not watch as the case may be.