In response to Raymond Snoddy’s latest local TV solution, Robert Kenny, MD at Human Capital, talks numbers: “Perhaps I’ve just had a bad pint, but local TV economics still give me a headache”…
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IMD and Clearcast have extended their partnership in a bid to develop a data transfer system for VoD platforms.
Raymond Snoddy believes he has found the solution to the local TV conundrum – something, he says, that has been under our noses all along and would work (a light-bulb moment that happened in a pub on the way to a QPR game no less)…
In the run up to MediaTel Group’s Future of National Newspaper event last week, Toluna ran an instant 3-hour online poll with 1,000 respondents. Click here to see the results…
Ipsos MediaCT’s Gareth Deere unveils some interesting insights from a recent user-centric trial, which measured respondent’s mobile media consumption…
James Palmer, a senior planner, continues the newspaper trading debate…
BBC One’s new prime time documentary Kids in Care attracted the highest ratings during the all-important 9pm to 10pm slot last night.
Total UK media advertising will grow 3.7% to £15 billion in 2010, as TV, the internet and national newspapers recover from the recession, according to a new report from Enders Analysis.
National newspaper revenues have bounced back more than other print media so far this year due to stronger support in aggregate from agencies and brands as well as large and well targeted audiences, according to a new report by Enders Analysis.
In response to David Spon-Smith’s comment – ‘A CPT model has the potential to polarise the press market’ – Richard Bedwell, director at Bedwell Media Ltd, offers his views on readership metrics…