Measurement is the enabler of creativity, not the stifler. It not only validates creative efforts but also provides a blueprint for future improvements.
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The genealogy website capitalised on the historical remembrance through an ad campaign and partnerships that highlighted its role in preserving the past.
Aggregate attention time matters. It’s astonishing that some in our industry still don’t take attention time seriously.
| Maria Iu
The toolkit is accompanied by a report that identified key barriers for change.
Radiocentre CEO Matt Payton said “we could be looking at one of the best-ever years for commercial radio” if H2 forecasts are accurate.
From high-profile resignations at the JC and to the impending Daily Telegraph sale, openness on ownership should apply to all our media.
| Maria Iu
The OOH owner’s co-founder on patience, curiosity and what his Gen Z perspective brings to clients.
The heptathlete will discuss her journey of overcoming setbacks and pushing boundaries.
Total revenue, partially offset by digital user revenue growth, dropped 2.5%.