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The Daily Mail’s gaming vertical has over 450,000 followers on TikTok and is looking to expand after testing the market over the past year. Endemic gaming companies have inked commercial deals in the process.
Advertising is an increasingly important business discipline that is gaining a political dimension. This could lead to new and different decisions in where adspend goes.
If we are genuine about the benefits of getting people back into the workplace, we need to be more honest about why people still have such a profound aversion to it.
A total of 20m UK homes had access to an SVOD service in Q4 2024, a marginal dip from the previous quarter. Ad tiers for Netflix and Amazon grew slightly last quarter, and there is still room for more, according to Barb.
In a rapidly growing segment, media owners need to form key alliances, retailers should act like media owners and advertisers require strong governance.
Outvertising’s communications co-director joins Jack Benjamin to argue the ethical and business cases for reapportioning spend away from Meta and express the raw impact Meta’s policy changes have had on the LGBTQ+ community.
The constant ghosting, in various guises, speaks poorly to the trust, integrity and “values” that this industry supposedly embraces.
According to data shared by Mantis, keywords such as “victims”, “injuries”, “wounds” and “incident” have been commonly flagged by standardised agency blocklists.
Alonuko, Flake Bake, Flora & Curl and Nylah’s Naturals will receive business mentoring and TV airtime.