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The industry is very good at beating itself up over online harms, especially after Lord Grade’s speech at LEAD, but there are many obstacles to real change.
Consumers who saw or heard the regulator’s latest awareness campaign were more than twice as likely to trust the ad industry, according to new research.
The video offering is designed to better help advertisers engage with MailOnline’s vertical video audiences across its website, app and social media accounts.
The division incorporates a “fully blended” editorial and commercial team that will look to serve multimedia content both to audiences and advertising partners.
Commercial TV operators could explore mergers, changing their business model or expanding into other activities, but those all pose challenges. Diversifying core capabilities might be the best answer yet.
The7stars planned the campaign around the younger demographic’s interest in physical media through OOH activations, but sought to maximise reach via social media.
Westfield 3D execution runs alongside OOH activity across London and major shopping centres.
The Media Leader columnist and Creativebrief editorial director Nicola Kemp joins Omar Oakes and Jack Benjamin for this candid discussion of the biggest stories in media and advertising this week.
Industry trade body Outsmart reported total OOH revenue reached £1.3bn, almost even with the pre-Covid market.