ITV1 was on the ball last night, with its coverage of England’s football World Cup qualifier bagging a peak of 9.2 million viewers – a 40% share of the audience.Playing an Andorra team ranked 196 in the world, England managed to rack up a convincing 6-0 victory. The coverage had an average of eight million… Continue reading Overnights: 9.2m watch England victory
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In his latest report for MediaTel NewsLine, TGI media analyst James McCombe reveals that digital radio continues to grow and deliver an attractive audience…The proportion of British adults who listen to digital radio has reached 19.4 million – equivalent to 39% of the population – according to the latest data from TGI. This represents an… Continue reading TGI: Digital radio listeners
Universal Pictures is launching a new green button ad campaign for its film Public Enemies, with Johnny Depp.The campaign will feature on Sky’s new green button service from June 17, according to reports.Green-button advertising allows brands to offer long-form ad content, lasting up to two hours, which viewers can book into their Sky Guide or… Continue reading Universal launching green button ad campaign
Five could launch HD services on digital terrestrial television (DTT) from 2010 after Ofcom provisionally reserved capacity for the broadcaster.The decision to award the HD licence is subject to Five resolving certain key criteria related to its application by 31 December 2009, said Ofcom.Five said in its application that it will initially simulcast its main… Continue reading Five could launch DTT HD services by 2010
All Odeon cinemas will be equipped with Bluetooth over the next two months, after Digital Cinema Media appointed mobile marketing agency Bluepod Media to provide the technology.The move follows the publication of research which found that 65% of 15-24 year old cinema goers would download content to their phone, reports New Media Age.DCM expects to… Continue reading Odeon cinemas to get Bluetooth technology
Alexander Lebedev, Russian oligarch owner of the London Evening Standard is understood to be in talks to acquire the Independent and Independent on Sunday.Senior executives from Independent News & Media (IN&M) have been in discussions with Lebedev’s representatives over a possible sale, with one source claiming that a nominal offer for both titles has already… Continue reading Evening Standard owner in talks to buy Independent titles
In 2008 the European online advertising market was worth €12.9 billion with a like-for-like growth rate compared to 2007 of 20%, according to new research from the Interactive Advertising Bureau Europe. The top 10 markets in Europe account for 93% of the total value of the market, the report found. The Netherlands, Europe’s early adopter… Continue reading European online advertising worth €12.9bn in 2008
New US research has found that the number of people who sought local information on a mobile device grew 51% from March 2008 to March 2009.Research from comScore found that the mobile browser is the leading access method for seeking local information, with 20.7 million users in March 2009, up 34% year on year. However,… Continue reading US mobile audience for local content up 51% YoY
Express Newspapers made an operating loss of £2.6 million in 2008, with a £17.1 million increase in printing costs adversely affecting profitability. According to accounts filed at Companies House, Express Newspapers suffered a 91% drop in pre-tax profit, down from £54.9 million in 2007 to £4.8 million in 2008. It said that the fall was… Continue reading Express Newspapers makes £2.6m operating loss in 2008
One in five adults who do not have the internet at home are likely to sign up in the next six months, according to new Ofcom research. The research looks at why 30% of UK adults do not have the internet at home and the barriers that prevent them from taking it up in the… Continue reading 1 in 5 adults without internet access likely to sign up in next six months
