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Newsline attended IAB’s Engage conference in London yesterday.Key speakers included Yahoo! boss Jerry Yang and the culture secretary Andy Burnham.Reports to follow throughout the day …

Trinity Mirror has reported a 20.1% drop in its group ad revenues since the end of June, with property ad income falling by almost 50%.The newspaper group’s property ad revenue fell by 46.4% year on year, while recruitment ad income dropped 27% in the 17 week period from the end of June to October 26,… Continue reading Trinity Mirror ad revenue slumps

The internet will stay strong through the tough economic times ahead but businesses have to “get heir heads around the new rules”, Richard Eyre, chairman of the Internet Advertising Bureau, said at yesterday’s IAB Engage conference.Eyre said that young business leaders working in the UK media industry have had their instincts shaped by 20 years… Continue reading IAB Engage 2008: Online will remain strong through tough economic times

Yahoo! chief executive Jerry Yang believes that online advertising will emerge from the forthcoming recession stronger than when it went in.Speaking at yesterday’s IAB Engage conference, Yang said that performance based advertising, such as search and direct response, continues to be a growing area. However, he added that it is difficult to predict how a… Continue reading IAB Engage 2008: Online advertising to emerge stronger from financial downturn

The secretary of state for culture, media and sport, Andy Burnham, emphasised the government’s support for self-regulation of online advertising at yesterday’s IAB Engage conference.Burnham reiterated the importance of online advertising to the wider UK economy and outlined his commitment to industry self-regulation in what promises to be a turbulent time.He said: “Government is moving… Continue reading IAB Engage 2008: Secretary of state commits to self-regulation of online advertising

Trinity Mirror has reported a 20.1% decline in its group ad revenues since the end of June in a trading update today, with property ad income falling by almost 50%. The newspaper group’s property ad revenue fell by 46.4% year on year, while recruitment ad income dropped 27% in the 17 week period from the… Continue reading Trinity Mirror reveals 20% ad revenue decline

The global slowturn has hit Clear Channel Outdoor, as the ad company reveals a 0.5% year on year global revenue decline for the third quarter this year. Net income for the company as a whole dropped 83% year on year as a result of higher costs and varying currency exchange rates – with these taken… Continue reading Clear Channel reports Q3 revenue decline

Just 12% of British consumers claim that they would be more likely to click through to email messages linked to video, micro-sites and social networking sites such as Facebook and YouTube, according to a new study from e-Dialog. Nearly a quarter of adults (22%) claim that this kind of content would actually make them a… Continue reading Social media email ads “turn off consumers”

Johnston Press has today reported a 15.5% decline in its total advertising revenues compared with the same period last year. Johnston confirmed its ad revenue loss is due to “substantial declines in property advertising combined with significant falls in employment and display advertising”. Over the past four months, the company has revealed year on year… Continue reading Johnston Press suffers 15.5% advertising decline

WPP has signed a definitive agreement to swap certain assets with The Nielsen Company, which will allow the group to complete its £1.1 billion takeover of TNS. The deal will see WPP give up its 50% stake in Nielsen, which will mean Nielsen will now own 100% of the international television audience measurement business AGBNielsen… Continue reading WPP and Nielsen agree to swap assets