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Advertisers that combine direct mail with internet search activity are more successful at bringing their brands to life for consumers, according to new research released by Royal Mail. The study, commissioned by Royal Mail to examine the role of posted material in the media mix, demonstrates how direct mail can significantly boost campaigns by enhancing… Continue reading Direct Mail And Internet Search “Bring Brands To Life”

Discovery Communications is set to launch a new channel brand in the UK next year, after buying a Freeview slot at auction.The broadcaster, which currently owns channels including Animal Planet and The Discovery Channel, will offer the channel free of charge as it attempts to step away from its pay-TV model, according to reports.Content on… Continue reading Discovery Channel Set For Freeview Launch

The Nuts magazine website has undergone a revamp, featuring a revamped football section and ‘Ten-second’ entertainment reviews.IPC said that the site, which will now be updated more frequently, is easier to navigate and provides more creative opportunities for advertisers, with more prominent ad positions.New features include Spambank, which showcases humorous web content and Web Games,… Continue reading New Look For Nuts.co.uk

Marie O’Riordan has announced that she will step down as editor of the women’s monthly magazine, Marie Claire, at the end of the year.O’Riordan took over as editor of the IPC title in May 2001, after working for Emap on youth titles Bliss, J17, Look and Minx.IPC confirmed her departure and said they have already… Continue reading Marie Claire Editor Stands Down

Advertisers that combine direct mail with internet search activity are more successful at bringing their brands to life for consumers, according to new research released by Royal Mail.The study, commissioned by Royal Mail to examine the role of posted material in the media mix, demonstrates how direct mail can significantly boost campaigns by enhancing existing… Continue reading Direct Mail And Internet Search “Bring Brands To Life”

WPP’s profit forecast for 2010 has been cut by around 32% in an analyst’s report, which predicts that marketing companies will take longer to recover from the economic crisis.The Collins Stewart report has downgraded the global advertising and marketing company’s forecast earnings by 15% in 2009 and by as much as 32% in 2010, compared… Continue reading WPP’s Profit Forecast Slashed By 32%

Ofcom has confirmed that the BBC, ITV and Channel 4 will all be allocated slots on Freeview to provide HD services in time for the 2010 World Cup.The broadcasting regulator today revealed the results of the tender process to launch the first three HD channels, starting with the Granada region from the end of next… Continue reading Ofcom Allocates Freeview HD Slots To BBC, ITV And Channel 4

The thorny issue of media trading was discussed by both panels at yesterday’s ‘Future of the Media Agency’ seminar held by MediaTel Group.Nick Manning of Ebiquity kicked off the discussions by stating that current trading systems were more “lathe than laser”. Manning believed a lack of technical skills within media agencies are holding them back… Continue reading Agency Seminar: Is There A Need To Improve Trading Platforms?

The latest RAJAR figures, for the third quarter of 2008, show that BBC Radio 2 once again had the highest weekly reach of all the national stations, at 13 million listeners, with a year on year rise of 0.4%.BBC Radio 1 was just behind, with an average of around 10.9 million listeners per week, up… Continue reading Year on Year Rise In Reach For Radio 2

The topic of a challenging year ahead was tackled in the second panel discussion at yesterday’s ‘Future of the Media Agency’ seminar help by MediaTel Group.The panel of Andy Barnes (Channel 4), Chris Locke (VivaKi), Rob Atkinson (ClearChannel) and Jane Wolfson (Initiative) discussed how to cope with a potential reduction in media spend.Chris Locke felt… Continue reading Agency Seminar: How To Survive 2009