Media agencies are “very excited about behavioural targeting” according to Matt Simpson, talking at the AOP Behavioural Targeting Forum held in London on Wednesday.Simpson, chairman of the IPA Digital Media Group and head of OMD Group Digital, said behavioural targeting “should be able to do huge amounts”.He added: “The great thing about behavioural targeting is… Continue reading Agencies “Very Excited About Behavioural Targeting”
Showing 23161-23170 of 62,631
More Uk articles
Across a wide range of advertising metrics, branded content sites outscored internet industry norms 41 out of 43 times according to a new report from the Online Publishers Association (OPA). Additionally, “beyond-the-banner” forms of online advertising such as video, sponsorships and rich media also outpaced industry norms when placed on branded content sites. “It’s an… Continue reading Branded Content Sites Outscore Internet Industry Norms
MySpace and Warner Music Entertainment have joined forces to launch a new online comedy channel, called MySpace Comedy UK.The channel will host an online comedy platform developed by Warner, Comedybox.tv, which includes rare clips from well-known comedy acts as well as new acts, animations and user-generated content.MySpace will be responsible for hosting the site and… Continue reading MySpace And Warner Team Up To Launch Online Comedy Channel
Channel 4’s Big Brother pulled in nearly 3.3 million peak viewers last night, ahead of BBC One’s Colin Jackson – The Making of Me and ITV1’s Harley Street.The daily round-up of events from the Big Brother house, which saw Maysoon leaving and the housemates failing their weekly shopping task, gained an average 14.8% audience share… Continue reading Big Brother Tops BBC And ITV With 3.3 Million Viewers
BBC Worldwide has appointed Helen Kellie, formerly of the BBC, to the new position of director of marketing.Kellie will be responsible for creating a more consumer-facing international operation, building up BBC Worldwide’s marketing and audience research functions.Reporting directly to the chief executive John Smith, Kellie will also be expected to prioritise international marketing activity and… Continue reading BBC Worldwide Appoint New Marketing Director
Freesat, the joint free satellite service from ITV and the BBC, has appointed ITV director of group development and strategy Carolyn Fairbairn as its new chairman.She will take over when the current Freesat chairman, Tim Davie, steps down from his role at the organisation in September, following his appointment as BBC director of audio and… Continue reading Carolyn Fairbairn Appointed New Freesat Chairman
Investment bank Cowen has lowered its estimate for US online ad market growth to 16% year on year, from its previous projection of 19%.Cowen forecasts that the US search market will grow 22%. With Google predicted to account for 45% of the incremental growth in the US online ad market in 2008, compared with 12%… Continue reading US Online Ad Market To Grow 16%
The video search engine, blinkx, has launched a new remote search tool, which enables users to find and watch their favourite TV shows, from any channel, free online.blinkx’s Remote service searches the web to find all legal episodes of television programmes from the catch-up services, including BBC, ITV, Channel 4, Five and other channels.The company… Continue reading Blinkx Launches New Web TV Search Tool
eBay has hired digital agency Essence to handle its online planning and buying account. The deal also includes working with the eBay’s long-term media partners, as well as handling its creative advertising. Torsten Schuppe, marketing director of eBay in the UK, said the agency had the ability to combine creative ideas in digital media with… Continue reading eBay Hires Essence To Handle Online Planning And Buying Account
BSkyB’s group revenue for the year ending June 30 was up 9% year on year to £4.9 billion. Group operating profit was £752 million, in line with analyst expectations. Quarterly annualised churn fell by more than two percentage points year on year to 9.8%. The company added 92,000 net new customers in the three months… Continue reading Sky’s Revenue Hits £4.9bn