eBay has launched an international business division at its headquarters in Bern, Switzerland, in an attempt to encourage advertisers to take advantage of the site’s global reach.The division will be responsible for looking after clients who want to reach eBay’s global audience, which is estimated to be at around 80 million users, according to reports.Advertisers… Continue reading Ebay Sets Up New International Advertising Division
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ITV2 is to undergo a revamp with a new look logo and interstitials, according to a report.The August 20 revamp will coincide with the start of the channel’s new autumn schedule, said Media Week.A spokesman told the magazine that ITV2’s viewers most closely associated the lime green colour of the channel’s idents with the channel.Other… Continue reading ITV2 To Get New Look
The latest quarterly figures from the Mobile Data Association reveal that 1.4 billion text messages are sent every week in the UK.Mobile internet has seen steady growth in the UK; 16.5 million people accessed the mobile internet in May 2008, representing a 25% growth since May 2006, indicating an average 4,500 new users every day.Picture… Continue reading 1.4bn Text Messages Sent Each Week In The UK
Digital Cinema Media (DCM), the new owner of Carlton Screen Advertising, has awarded the contract for its foyer and washroom advertising to outdoor firm Boomerang Media. DCM, a joint venture between cinema chains Odeon Cinemas and Cineworld, bought Carlton Screen Advertising from ITV for £500,000 in March. The Boomerang Media deal includes more than 600… Continue reading DCM awards foyer contract to Boomerang Media
Guardian Media Group’s pre-tax profits for the year ending March 30 hit £306.4 million, up from £97.7 million in 2007. GMG said that this was due to the £334.8 million sale of its 49.9% stake in Trader Media Group to private equity firm Apax Partners in March 2007. GMG went on to partner with Apax… Continue reading GMG Profits Above £300m Following Trader Media Sale
The latest quarterly figures from the Mobile Data Association reveals that 1.4 billion text messages are sent every week in the UK. Mobile internet has seen steady growth in the UK; 16.5 million people accessed the mobile internet in May 2008, representing a 25% growth since May 2006, indicating an average 4,500 new users every… Continue reading 1.4bn Text Messages Sent Each Week In The UK
The chief executive of Guardian Media Group has said that regional newspaper businesses will have to be “financially recalibrated” because they will have substantially smaller margins in the future.Speaking to the Financial Times, Carolyn McCall said that although she now had different expectations of GMG owned titles such as the Manchester Evening News, she was… Continue reading GMG Boss Predicts Substantially Smaller Margins For Local Press
Channel 4’s Big Brother pulled in nearly 3.3 million peak viewers last night, ahead of BBC One’s Colin Jackson – The Making of Me and ITV1’s Harley Street.The daily round-up of events from the Big Brother house, which saw Maysoon leaving and the housemates failing their weekly shopping task, gained an average 14.8% audience share… Continue reading Big Brother Tops BBC And ITV With 3.3 Million Viewers
Denise Van Outen’s future at 95.8 Capital FM is in jeopardy, following reports in the national press that she is quitting the show just months into her year-long contract.Van Outen is said to be “knackered” as a result of juggling her breakfast show on Capital, alongside co-host Johnny Vaughan, with her TV commitments.The presenter is… Continue reading Van Outen To Leave Capital
Andy Cocker, co-founder and managing partner at Infectious Media, the specialist digital media agency, takes an in-depth look at Google’s new media planning tool, Ad Planner.On 24th June 2008, at the Advertising Research Foundation annual conference in New York, Google unveiled their new media planning tool, Ad Planner.To many industry observers this wasn’t much of… Continue reading Google’s Ad Planner
