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Investment bank Cowen has lowered its estimate for US online ad market growth to 16% year on year, from its previous projection of 19%. Cowen forecasts that the US search market will grow 22%, with Google predicted to account for 45% of the incremental growth in the US online ad market in 2008, compared with… Continue reading US Online Ad Market To Grow 16%

BT has revealed that it added 103,000 new broadband customers in the three months ending June 30, taking its total to 4.5 million.The telecoms company also added 68,000 customers to its BT Vision service during the quarter.BT said it had 282,000 BT Vision customers by the end of June, with more than 80% of the… Continue reading BT Broadband Subscriber Numbers Increase

Behavioural targeting best practice is “all about transparency” according to assembled industry leaders at the AOP Behavioural Targeting Forum held in London yesterday.Speaking about the privacy issues surrounding behavioural targeting, Nick Barnett, commercial director at Phorm, made clear the problem was a lack of clarity to consumers.Barnett said: “The average consumer doesn’t have a clue… Continue reading “Industry Must Unite” On Behavioural Targeting Privacy Issues

Nicki Lynas has been appointed as the Internet Advertising Bureau’s (IAB) new head of research.Lynas, former senior manager in the Entertainment & Media practice at PricewaterhouseCoopers, will take up the role on September 9.Reporting to Guy Philipson, Lynas is charged with driving the organisation’s research and planning programme, as well as overseeing the IAB/PwC adpsend… Continue reading IAB Appoints New Head Of Research

BSkyB added 92,000 net new customers in the three months to the end of June, taking its total base to 8.98 million, with group revenue for the year growing 9% year on year to £4.9 billion.The fourth quarter saw the company add 200,000 net broadband subscribers, taking its total subscriber figure to 1.62 million.It also… Continue reading BSkyB Adds 92,000 New Customers

Investment bank Cowen has lowered its estimate for US online ad market growth to 16% year on year, from its previous projection of 19%.Cowen forecasts that the US search market will grow 22%. With Google predicted to account for 45% of the incremental growth in the US online ad market in 2008, compared with 12%… Continue reading US Online Ad Market To Grow 16%

The video search engine, blinkx, has launched a new remote search tool, which enables users to find and watch their favourite TV shows, from any channel, free online.blinkx’s Remote service searches the web to find all legal episodes of television programmes from the catch-up services, including BBC, ITV, Channel 4, Five and other channels.The company… Continue reading Blinkx Launches New Web TV Search Tool

ITV2 is to undergo a revamp with a new look logo and interstitials, according to a report.The August 20 revamp will coincide with the start of the channel’s new autumn schedule, said Media Week.A spokesman told the magazine that ITV2’s viewers most closely associated the lime green colour of the channel’s idents with the channel.Other… Continue reading ITV2 To Get New Look

The latest quarterly figures from the Mobile Data Association reveal that 1.4 billion text messages are sent every week in the UK.Mobile internet has seen steady growth in the UK; 16.5 million people accessed the mobile internet in May 2008, representing a 25% growth since May 2006, indicating an average 4,500 new users every day.Picture… Continue reading 1.4bn Text Messages Sent Each Week In The UK

Digital Cinema Media (DCM), the new owner of Carlton Screen Advertising, has awarded the contract for its foyer and washroom advertising to outdoor firm Boomerang Media. DCM, a joint venture between cinema chains Odeon Cinemas and Cineworld, bought Carlton Screen Advertising from ITV for £500,000 in March. The Boomerang Media deal includes more than 600… Continue reading DCM awards foyer contract to Boomerang Media