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ZenithOptimedia forecasts that global adspend will grow 4.3% in 2008, down from its previous forecast of 6.6% from June this year, as the worldwide financial crisis hits the sector. World adspend growth for 2009 has also been downgraded, from 6% to 4%, with developed markets hardest hit by the reduced liquidity in the financial markets:… Continue reading ZenithOptimedia Lowers Global Adspend Forecast

UK internet advertising expenditure grew to £1.68 million in the first half of 2008, a 21% year-on-year like-for-like increase, according to the latest online adspend figures from the Internet Advertising Bureau (IAB). The research said that without the growth shown by online, the advertising market as a whole would have experienced a 4.6% decline in… Continue reading Internet Advertising Spend Up 21%

Five’s programming is set to become available via the BT Vision on-demand television service, as the two companies sign a new deal.BT Vision will be the first on-demand TV service in the UK to feature Demand Five, allowing viewers to catch-up on Five’s programmes from the previous eight days.Demand Five is set to feature Five’s… Continue reading Five And BT Vision Sign New Catch-Up TV Deal

GMG Radio has started a new drive to invest more in original content by asking independent production companies to pitch new documentary ideas.GMG hopes to produce new documentaries on its Smooth, Real, Century and Rock Radio stations from January, according to reports.John Myers, chief executive at GMG Radio, is leading the initiative, while it is… Continue reading GMG Radio Invests In Original Content

Google has announced that its proposed $800 million (£455 million) search advertising deal with Yahoo! has been delayed due to the US Department of Justice (DoJ) investigation.The DoJ said it needs time to continue its investigations into the deal and its implications on the industry, according to reports.Both companies issued statements to explain the deal… Continue reading Google And Yahoo! Deal Delayed

Claire Higgins, head of marketing, Hearst Digital, looks at new research examining how women use the internet…Although vast amounts of studies have been undertaken on general online usage patterns there has been a distinct lack of purely female centric research. With an estimated 48% of internet users in the UK being female this seems an… Continue reading Trends Insight – Women Online

ITV has confirmed a number of senior appointments to its newly-reshaped commercial sales team, led by commercial sales director Gary Digby.Reporting directly to Digby, Mark Trinder and Jeremy Lawrence have been appointed as group account directors for ITV Commercial, responsible for managing senior relations with agencies and clients.Trinder and Lawrence will also be in charge… Continue reading ITV Announces Senior Commercial Appointments

The City editor of the Evening Standard, Chris Blackhurst, has condemned Sir Martin Sorrell’s plans to relocate WPP’s domicile to Ireland.In an article published yesterday, Blackhurst said he disapproved of Sorrell’s decision to move WPP’s British headquarters to Ireland to avoid the threat of higher corporation tax.He said: “I’m baffled by the decision of Sir… Continue reading City Editor Says Sorrell Is Making A Bad Move

ITV1’s The X Factor attracted over 10 million peak viewers this weekend, well ahead of other weekend viewing figures.On Saturday, almost 11 million peak viewers tuned into see the remaining 24 acts perform at their mentor’s mansions, while the second-part show on Sunday attracted over 10 million viewers.The judges were forced to make their final… Continue reading X Factor Stole The Show

Condé Nast Magazines’ managing director, Nicholas Coleridge, delivered a rallying cry to the magazine industry on Friday, saying it had a “rosy future”.Speaking at the PPA Regional Magazine Summit, Coleridge recounted the time he attended a PPA conference 16 years ago to be told digital magazines would bring the imminent end of the magazine industry.However,… Continue reading Coleridge Outlines His Defence Of Magazines