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An estimated 45 million households worldwide received HDTV services via DTH, cable, IPTV and DTT at the end of 2007, according to a new report. The IMS Research study The Worldwide Market for High-Definition TV Equipment & Services – 2008 Edition also found that approximately the same number of HDTV sets shipped during 2007. IMS… Continue reading HDTV Market To Reach 255 Million Households in 2013

July saw the release of the IPA’s Q2 2008 Bellwether Report, with the third consecutive quarter of cuts and to the greatest extent since 2001. All sectors within marketing have suffered cuts, with the exception of the internet. However, even this market was not immune to the downturn with budgets only increasing by 6%, the… Continue reading INSIGHTanalysis: Media Healthcheck – July 2008

ITV1’s Agatha Christie’s Marple topped BBC One’s film premiere of Miss Potter, starring Renee Zellweger, with a peak audience of 5.6 million viewers last night.The ITV1 crime drama, with a guest appearance by tennis star Greg Rusedski, gained a 24% audience share with an average 5.5 million viewers between 8pm and 10pm.BBC One’s film, about… Continue reading Agatha Christie Beats Miss Potter With 5.6 Million Viewers

News International has cut the price of The Sun across the UK to 30p today.The move comes less than a month after the company increased the price of the paper in London and the south-east by 5p to 30p, following its 0.8% year on year increase in the latest ABC figures (see The Sun Ups… Continue reading The Sun Slashes Its Cover Price Across The UK

Royal Mail is launching a new direct mail campaign designed to heighten awareness of its range of DM campaign solutions.The mail pack, which will also have a dual function as a ‘leave behind’ for Royal Mail’s sales team, is designed as a ‘DM seedbox’.The variety of products and services are covered in a set of… Continue reading Royal Mail Promotes Media Portfolio Through New Campaign

WPP has made a £1.08 billion formal hostile takeover bid for Taylor Nelson Sofres to shareholders, following four earlier rejections by the market research company.Sir Martin Sorrell’s WPP Group hopes the bid will finally put an end to TNS’s planned merger with its German rival company, Gfk.WPP’s statement said: “WPP announces that the offer document… Continue reading WPP Makes Formal Hostile Bid For TNS

Manufacturers and consumer groups have criticised a government switchover scheme, which was designed to help elderly and vulnerable viewers make the switch to digital, for being ‘stressful and confusing’.BSkyB secured a deal to aid the switchover in June, which sees them receive licence fee money to supply low-cost set top boxes for older and disabled… Continue reading Switchover Scheme Comes Under Fire

Associated Newspapers has launched an electronic version of its morning freesheet Metro.e-Metro lets readers view a copy of the day’s Metro online, giving them the opportunity to instantly print, zoom and search for text, bookmark relevant pages and save a digital version of the newspaper to their computer for offline reading.Subscribers to e-Metro will receive… Continue reading Digital Version Of Metro Launches

JCDecaux has announced that its revenues for the six months ending June 30 were up 4.8% year on year to €1.067.6 million. Excluding acquisitions and the impact of foreign exchange, organic revenue growth was 9.5% reflecting a strong second quarter, said the outdoor giant. Core advertising revenues, excluding revenues related to the sale, rental and… Continue reading JCDecaux Reports H1 Revenue Rise

Sir Martin Sorrell’s WPP Group has made a £1.08 billion formal hostile takeover bid for Taylor Nelson Sofres to shareholders, following four earlier rejected bids. WPP hopes the bid will finally put an end to TNS’s planned merger with its German rival company, Gfk. WPP’s statement said: “WPP announces that the offer document containing the… Continue reading WPP Makes Hostile Takeover Bid For TNS