More Uk articles

Newsquest has reported a 23.6% year on year fall in its ad revenue in Q3.The regional publisher has also revealed a 29.1% year on year decline in its classified ad revenue, due to dips in real estate ads, employment ads and car ads.Newsquest operates 300 newspaper titles in the UK, including Scotland’s Sunday Herald and… Continue reading Newsquest Ad Revenue Falls By 24%

Channel five’s coverage of the Live UEFA Cup Football proved to be a winner last night, attracting a peak of over 2.4 million viewers.The channel raced ahead of its rivals ITV1, Channel 4 and BBC Two during the 9pm to 10pm peak time slot, as viewers tuned it to see Aston Villa beat Ajax 2-1,… Continue reading Channel Five’s UEFA Cup Proves To Be A Winner

The social-network aimed at professionals, LinkedIn, is launching a network aimed at business-to-business market researchers.So far, the LinkedIn Research Network has partnered with six market research firms to conduct targeted B2B primary research among its network of around 30 million professionals worldwide.Dan Shapero, director of business services for the LinkedIn Research Network, said that involvement… Continue reading LinkedIn To Launch B-2-B Research Network

UK online ad display spend was down 5.28% for Q2 2008, according to new figures from Nielsen.Recent figures IAB/PricewaterhouseCoopers found that total internet display advertising spend rose 16.3% year-on-year to £333.8 million for the first half of 2008.The Nielsen figure seems to contradict the received wisdom that online adspend can weather the storm caused by… Continue reading Online Display Adspend Down 5.28% For Q2 2008

Country Homes & Interiors is introducing a new look intended to boost its upmarket feel.Giving more focus to a relaxed country lifestyle, the magazine also has a new logo and refreshed fonts. Features have also been give bigger photographs.Other key developments in the new look include: More pages dedicated to decorating, ideas, trends and news… Continue reading New Look For Country Homes & Interiors Magazine

John Myers, outgoing chief executive of GMG Radio, has said that the future of DAB radio will be decided over the next six months.Myers, who yesterday announced that he will be stepping down from his role at GMG next year (see “Radio is going to become more and more brand led, and there is going… Continue reading Outgoing GMG Chief Says DAB Faces Critical Six Months

Bauer Media has signed an agreement with Maxifier to improve the effectiveness of its online offering and advertising campaigns.Bauer Media’s digital campaigns will now be monitored in real time, with results and information collated into one central portal.The Maxifier technology allows Bauer Media to optimise advertising campaigns by highlighting websites and areas within sites of… Continue reading Bauer Media Signs Maxifier Deal

UK online ad display spend was down 5.28% for Q2 2008, according to new figures from Nielsen. Recent figures IAB/PricewaterhouseCoopers found that total internet display advertising spend rose 16.3% year-on-year to £333.8 million for the first half of 2008 (see Internet Advertising Spend Up 21%). The Nielsen figure seems to contradict the received wisdom that… Continue reading Online Display Adspend Down 5.28% For Q2 2008

WPP has extended its $1.9 billion offer for market research firm TNS until 29 October. Shareholders accounting for almost 92% of TNS stock accepted the offer as of 3pm yesterday, however WPP is now giving more TNS shareholders the opportunity to accept the deal, reported Brand Republic. WPP has also announced that it will move… Continue reading WPP Extends TNS Takeover Offer

New research has found that there is a large US audience of young, influential, engaged viewers who watch a great deal of long-form online video and pay attention to the brand messages delivered to them in online video environments. The study, conducted by Forrester Consulting on behalf of Veoh Networks, found that Engaged Viewers (viewers… Continue reading Large Number Of Engaged Viewers Watching Long-Form Online Video