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BBC One’s popular family history programme banked over 6.2 million viewers last night, more than double the figures of ITV1 and other rival channels between 9pm and 10pm.The penultimate Who Do You Think You Are?, which saw the former model Jodie Kidd go to Canada to research her family history, attracted more than 6.4 million… Continue reading Jodie Kidd’s Who Do You Think You Are? Steals The Show

AOL’s digital advertising business Platform-A is to launch a self-service ad exchange next year in an attempt to give advertisers more control in managing display advertising campaigns.Called BidPlace, the self-service marketplace exchange will let advertisers dynamically bid on and manage display inventory across Platform-A’s network.Lynda Clarizio, president of Platform-A, said: “BidPlace unleashes the industry’s most… Continue reading Platform-A To Launch Self-Service Ad Exchange

David Evans, business director, MediaTel.co.uk, looks ahead at the forthcoming season of must-see MediaTel seminars…The morning of October 15 sees the beginning of our 08/09 seminar season with the first of our “Future of..” events examining the prospects for media agencies. Feedback from attendees over the past three years indicates the relevance, convenience and value… Continue reading MediaTel Seminar Season Kicks-Off

Ofcom has today published the second phase of its review into Public Service Broadcasting (PSB), unveiling plans for an extra £145 – 235 million in replacement funding by 2012.The review found that in order to sustain PSB programmes on channels other than the BBC, “replacement direct or indirect funding is likely to be necessary”.Ofcom also… Continue reading Ofcom Publishes Second Phase of PSB Review

WPP’s Mindshare has unveiled a comprehensive worldwide rebrand of its corporate identity, including a complete refresh of the agency’s brandmark and visual identity.The redesign, developed in partnership with branding agency Moving Brands, coincides with the agency’s ongoing global restructure announced earlier this year.The network’s branding retains the signature colour purple and the new brandmark consists… Continue reading Mindshare Rebrands Corporate Identity

Endemol, producer of reality TV show Big Brother, is to launch a new sports division.The firm has hired two senior executives from sports marketing agency IMG to head the new division, Lawrence Duffy, former head of development at IMG Sports Media, and Gregg Oldfield, former vice-president of network ventures at IMG Media.Duffy and Oldfield will… Continue reading Endemol To Launch Sports Division

ITV’s share price was up by more than 8% this morning, after Ofcom revealed that it proposes reducing ITV’s public service broadcasting commitments.According to reports, ITV shares soared to 46.25p this morning and were trading at 45.75p at 10am, an 8.28% increase from yesterday’s close of 42.25p.ITV has identified around £40 million of savings it… Continue reading ITV Share Price Soars Following Ofcom’s Review

Sony and Future have teamed up to develop the first weekly digital magazine to be made available via the PlayStation network.Future, the specialist magazine publisher, and Sony will produce a magazine that will allow gamers to download interactive content directly onto their PlayStation 3 consoles.Earlier this year, Future launched a monthly digital programme of articles,… Continue reading Gaming Magazine Set To Be Made Available On PS3

The last in the series of Channel 4’s The Secret Millionaire banked more than 3.5 million peak viewers last night.The programme, with millionaire Caroline Marsh, attracted an average of 3.3 million viewers and a 15% audience share between 9pm and 10pm.BBC One’s Mutual Friends drama with Marc Warren came a close second with 3.1 million… Continue reading The Secret Millionaire Finale Draws In Over 3.5 Million Viewers