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The BBC has signed licence agreements with three companies to make iPlayer downloads available to mobile phone users.The BBC has licensed digital rights management software, allowing it to create and distribute content in the Open Mobile Alliance DRM 2 format as well as ensuring content will only stay on mobiles for a set 30-day period.According… Continue reading BBC Plans To Extend Mobile iPlayer Downloads

Bauer Media has appointed Pete Simmons as programme director at Magic 105.4.Simmons has been the network programme director, GCap Media, responsible for group programming in London and coordinating production with other One network stations.Simmons said: “I am hugely excited to be joining Magic 105.4, London’s number one commercial radio station, and working with the Magic… Continue reading Magic 105.4 Appoints New Programme Director

Sky+ is set to launch its new HD advert at Clear Channel’s banner site in Hammersmith until October 19.Sky is the first advertiser to book the giant advertising site, which targets traffic between Heathrow Airport and Central London.The 30m by 8m Hammersmith Apollo banner, which sits beside the elevated section of the A4 at the… Continue reading Sky+ Advertise At Clear Channel’s New Banner Site

Talks have collapsed between JCDecaux and News Corporation over a $1 billion (£750 million) deal which would have seen the outdoor giant merge with News Corp’s outdoor business, News Outdoor Group (see JCDecaux And News Corp In Talks To Create World’s Largest Outdoor Firm). The deal would have created the world’s largest outdoor company, overtaking… Continue reading JCDecaux And News Corp End Ad Discussions

In September, a forecast from PricewaterhouseCoopers predicted that although UK online adspend will post double digit growth this year, it is likely to fall as the economic downturn takes effect. Citing Advertising Association data, PwC said that total UK online ad spend growth will slow to about 20% in 2008 – a slowdown of 18… Continue reading INSIGHTanalysis: Media Healthcheck – September 2008

The IPA’s latest Bellwether survey published today has found that in Q3 annual marketing budgets were revised down to the greatest extent ever recorded in the survey’s nine year history. The cut was the fourth successive quarterly reduction in spend and points to a marked deterioration in business conditions since the summer. The latest downward… Continue reading Q3 2008 Bellwether Report: Marketing Budgets Cut Again

A new survey shows that brands will have increased their spend on mobile marketing 150% by 2013 and do not anticipate any impact on budgets as a result of the current economic crisis.The survey, commissioned by 02 and carried out by Vanson Bourne, found that the personalised nature of mobile marketing campaigns means they generate… Continue reading Brands Increase Mobile Marketing Spend

A new survey shows that brands will have increased their spend on mobile marketing 150% by 2013 and do not anticipate any impact on budgets as a result of the current economic crisis.The survey, commissioned by 02 and carried out by Vanson Bourne, found that the personalised nature of mobile marketing campaigns means they generate… Continue reading Brands Increase Mobile Marketing Spend

Although ads for foods that are high in fat, sugar and salt are less frequent on TV, they are appearing more often in press, radio and the internet, according to a new report by the Department of Health.However, the report also reveals that food advertising aimed at children fell across all media by 41% between… Continue reading Junk Food Ads Moving To Wider Media

The future of a joint industry research currency for online is likely to be much clearer after an invitation-only IPA event on Wednesday.In March 2008, JICIMS, the Joint Industry Committee for Internet Measurement Systems, issued a Request for Proposals (RFP) to research companies as a first formal stage in the tendering process for its first… Continue reading Important Week For Online Research Currency