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Attendees at MediaTel Group’s ‘Future of the Media Agency’ seminar this morning heard some powerful figures from the media world look at a potential advertising downturn and how long it could last.Mark Read, Strategy Director, of WPP felt that although 2009 will be a difficult year, it will not be as tough as in 2001,… Continue reading Agency Seminar Forecast: Tough Short-Term With Brighter Times Ahead

James Aitken, chairman and founder of IASH, is set to step down from his position in the New Year.Aitken, who founded the internet advertising trade house in 2005, said he feels he has achieved his goals at IASH and wants to concentrate on his own business interests now.He said: “I have accomplished my objectives of… Continue reading IASH Chairman Set To Step Down

The relative merits of creative, media and digital agencies was debated at this morning’s ‘Future of the Media Agency’ Seminar and how important each area is to a client.The panel of Nick Manning (Ebiquity), Mark Read (WPP), Paul Phillips (AAR), Greg Grimmer (Hurrell Dawson Moseley and Grimmer) and Nigel Morris (Isobar) agreed that it was… Continue reading Agency Seminar: Where The Power Lies In Agency World

Bauer Media has announced a multi-platform campaign for the Royal Air Force, through the Central Office of Information (COI), to promote and drive recruitment.The activity will run across Bauer Media’s multi-platform media brands including Zoo, heat, more!, Kerrang! The Box, Kiss, 4Music and Workmoose, Bauer Media’s recruitment website.The campaign is designed to promote the RAF’s… Continue reading Bauer Media Announces Multi-Platform Campaign For RAF

The FT Group’s parent company, Pearson, reported an 11% year on year rise in total revenues for the first nine months of 2008 in a trading update today.The group also enjoyed a 1% increase in advertising revenue over the same period, rising above the general downward trend that the newspaper sector has seen in its… Continue reading FT Group Reports 11% YoY Revenue Rise

The idea of digital as a different way of working was discussed by the panel of Nick Manning (Ebiquity), Mark Read (WPP), Paul Phillips (AAR), Greg Grimmer (Hurrell Dawson Moseley and Grimmer) and Nigel Morris (Isobar) at this morning’s ‘Future of the Media Agency’ seminar.The panel picked up on a generational aspect to the digital… Continue reading Agency Seminar: Digital Immigrants v Digital Natives

Channel 4 is launching targeted advertising via one of the UK’s main IPTV services, Inuk.A deal between Packet Vision, an IPTV ad technology provider, Channel 4 and Inuk Networks’ Freewire IPTV service means that targeted ads will be carried around Channel 4 content on the IPTV network, according to a report on Brand Republic.The Freewire… Continue reading Channel 4 Launches IPTV Targeted Advertising

ITV1’s new drama Wired pulled in over 5 million peak viewers, with an average 21.3% audience share, last night.The first in the new high-finance drama series, with Jodie Whittaker and Charlie Brooks, secured a decent average audience of 4.8 million viewers between 9pm and 10pm.At the same time, BBC One’s Crimewatch banked 4.1 million average… Continue reading Wired Attracts Over 5 Million Viewers

Kevin Murphy, joint managing director, Zed Media, discusses how the deepening financial crisis could affect both businesses and individuals in the media industry…I was recently at a networking event, which as always provided fascinating insights as to the state of the wider media industry. Usually people begin conversations in a more guarded and PR friendly… Continue reading A Time For Confidence And Consideration

JCDecaux is not going to buy News Corporation’s outdoor advertising business, News Outdoor Group, due to the current “market conditions”.JCDecaux and News Corp released a joint statement saying they have ended talks of a deal, after a month of discussions.The statement said: “Both companies recognise that economic and capital market conditions have made it increasingly… Continue reading JCDecaux And News Corp End Sale Talks