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Mark Howe, country director UK Sales for Google, presented day three’s Keynote speech at this year’s MRG conference in Lisbon. With Google now 10 years old, he took us through a whistle-stop tour of how Google has evolved over that time. The main focus of his presentation was how search will be more important in… Continue reading MRG Conference 2008:Surviving The Slump With Search

October was a good month for the Evening Standard, with the title enjoying a 3% month on month increase in circulation.The Standard now has a total circulation figure of just under 307,000 copies.Morning business freesheet City AM saw its distribution figure rise by just under 1% in October, to over 101,000 copies.The afternoon freesheets London… Continue reading Evening Standard’s circulation up in October

Thinkbox’s David Brennan began the 2008 MRG conference’s final and winning paper by speaking about Thinkbox’s research into programme sponsorship.Although many recognise that sponsorship performs well, Thinkbox wanted to provide hard evidence about how and why it works, and to attempt to explain the differences between it and spot advertising.Using a variety of methods, Thinkbox… Continue reading MRG Conference 2008:What Lies Beneath – Getting Under the Skin of Sponsorship

Microsoft has dismissed speculation that it may go in to takeover talks with Yahoo!.Yahoo! boss Jerry Yang indicated that he would be willing to consider a new bid from Microsoft, however, the software giant said it has “moved on”.Yahoo! turned down the £33-a-share deal that Mircosoft offered them in May, claiming it undervalued the company,… Continue reading Microsoft dismisses potential deal with Yahoo!

CondéNet UK is set to relaunch its fashion website, Glamour.com, in a bid to drive user loyalty and engagement.The revamped Glamour.com will feature additional sections, such as beauty, hair, health and lifestyle as well as increasing its celebrity and behind-the-scenes content.New features will offer users advice, galleries, a virtual beauty school and a blog, in… Continue reading Glamour.com set to relaunch

Analogue transmitters in the Scottish borders have been switched off, marking the UK’s first major transition to digital television.Arquiva, the broadcast technology company managing the transmitters in the area, which also covers Cumbria, tested the signals from the new transmitters early yesterday morning.A full switchover was completed at noon yesterday, which means around 52,000 households… Continue reading Scottish borders go digital

Over the past six months, the popularity of online video services in the US has grown significantly with women and older consumers, helping close the age and gender gap within the burgeoning online video audience, according to new data from Ipsos MediaCT. Ipsos MediaCT’s MOTION study illustrated the widespread appeal online video services have with… Continue reading Online Video Services Growing In Popularity In US

eBay is preparing a review of its £15 million media planning and buying account. The company will start a formal pitch for the business at the start of next year, although it has already informed agencies of its plans to call a review. PHD, which previously held the account, split with eBay in February after… Continue reading eBay prepares review of media planning and buying account

Five’s TV ad revenues declined year on year in the first nine months of 2008, with owner RTL Group saying that the total UK ad market fell 3.3%. RTL Group said that in the first half of 2008, UK TV ad spend was down 1% year on year, with Five’s TV ad revenues down 1.9%.… Continue reading Five’s TV ad revenues down year on year

UTV, owner of talkSPORT, has reported group revenue growth of 6% in the first ten months of the year. Its UTV ITV franchise for Northern Ireland saw a 6% fall in revenue year on year for the period and the company forecast a further 10% fall in November and December. UTV splits its radio operations… Continue reading UTV reports 6% group revenue growth