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The IPA’s latest Bellwether survey has found that in Q3 annual marketing budgets were revised down to the greatest extent ever recorded in the survey’s nine year history.The cut was the fourth successive quarterly reduction in spend and points to a marked deterioration in business conditions since the summer.The latest downward revision indicates the increasing… Continue reading Q3 2008 Bellwether Report: Marketing Budgets Cut Again

Haymarket Media Group has officially closed its women’s monthly magazine Eve and associate brands today.After a period of consultation and a strategic review at Haymarket, the group failed to find a buyer for the magazine and were forced to close the title.A Haymarket spokesperson said: “We can today regrettably confirm the closure of women’s title… Continue reading Eve Magazine Closes

A small investor in Yahoo! is attempting to revive a deal to sell the company to Microsoft for $2 billion less than it offered in July.Mithras Capital, owner of a 14% stake in Yahoo!, proposes that Microsoft buy Yahoo! and dispose of its Asian assets and non-search businesses for $11.7 billion, making $3 billion of… Continue reading Yahoo! Investor Looks For New Microsoft Deal

ITV has signed its biggest ever advertiser-funded programming deal with the business software company, Sage, to produce and air the 1980’s show – The Krypton Factor.Sage has signed a sponsorship deal with ITV1 to fund the production of the game show, which is set to include integrated sponsorship credits around the show.Additional and exclusive content… Continue reading ITV To Air The Krypton Factor In New Ad-Funded Deal

Polly Cochrane, Channel 4’s director of marketing, is to leave the broadcaster after 10 years following a restructure of her division.Cochrane is expected to leave in the new year after overseeing the planning stage of the marketing, communications and audiences reorganisation.It is understood that Channel 4 will not be directly replacing Cochrane, who has responsibility… Continue reading Channel 4’s Director Of Marketing Steps Down

Virgin Media today announced the first three-month advertising trial on its on-demand TV platform, taking place across north London from this week.Royal Mail, John Lewis, Kelloggs and a number of other brands are set to have their adverts broadcast around selected on-demand programmes from Virgin Media TV, Channel 4 and Warner TV.The technology used by… Continue reading Virgin Media Launches First On-demand TV Ad Trial

Channel 4 has pulled out of its planned digital radio venture with 4 Digital Group.Shareholders of the national digital multiplex, including BSkyB, Carphone Warehouse, UTV, Bauer Media and UBC were informed by the board’s chairman, Nathalie Schwarz, earlier this morning.An internal announcement is expected to be made to Channel 4 staff at 11am today.A statement… Continue reading Channel 4 Abandons Digital Radio Venture

Daily Newspaper MarketThe national daily newspaper market was down 5.3% overall in September, with all titles in our analysis showing circulation declines.The Independent, Daily Express, Daily Mirror and Daily Star all suffered relatively large declines.The Sun remains the daily title with the highest circulation, at almost 3.2 million copies. National Newspaper ABC Figures – September… Continue reading ABC National Newspaper Round-Up: September 2008

ABC has announced that magazine publishers will soon have the opportunity to publish official six-monthly online figures, alongside their half-yearly print circulation figures.The new reporting standard scheme was successfully introduced to regional media owners last month, and is now set to be extended to include all media owners.ABC has introduced new certificates to include a… Continue reading ABC Introduces Six-Monthly Online Audits To Media Owners

Pernod Ricard, owner of Absolut Vodka, has started legal proceedings against Absolute Radio for the use of the brand name Absolute.MediaTel NewsLine understands that court documents were lodged earlier this week, giving Absolute Radio 14 days to respond.A Pernod Ricard spokesperson said: “We confirm that we have filed a complaint (at the High Court of… Continue reading Absolut Vodka Takes Legal Action Against Absolute Radio