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Internet TV has had little impact on British viewing habits, according to a Deloitte report produced for the Media Guardian Edinburgh International Television Festival.The report found that only 4% of the UK population consider it “very important” to be able to receive TV via the internet, while 47% still regard it is as not important… Continue reading Internet TV “Has Had Little Impact On British Viewing Habits”

Facebook is set to kick-start its new interactive ad service trial in the UK next week.The trials – with eight unnamed partners – are expected to last for just over a month, before the platform becomes open to all advertisers.The new engagement advertisements will allow site users to send brand-related virtual gifts and become a… Continue reading Facebook Set To Trial New Ad Service

WPP has reported an increase in pre-tax profits of 15% for the first half of the year, to £339 million. The world’s second largest advertising group also announced a 4% increase in like-for-like revenue, to £3.3 billion. Revenues in the six months to the end of June were up 2.1% in North America, 2.5% in… Continue reading WPP Reports 15% Increase In Pre-Tax Profits

Internet TV has had little impact on British viewing habits, according to a Deloitte report produced for the Media Guardian Edinburgh International Television Festival. The report found that only 4% of the UK population consider it “very important” to be able to receive TV via the internet, while 47% still regard it is as not… Continue reading Internet TV “Has Had Little Impact On British Viewing Habits”

Digital television (DTV) adoption will show strong growth over the next two years as consumers demand enhanced features, greater breadth of content and bundled communications offerings, according to a new report by Datamonitor. The Western European and US Digital TV Adoption, 2008 (Strategic Focus) report found that a further key driver in the transition to… Continue reading Strong Growth Forecast For Digital TV Adoption

BBC One’s second episode of the family roots programme, Who Do You Think You Are? featuring Boris Johnson, proved to be a winner with more than 7 million peak viewers last night.The hour-long show, which uncovered details about Johnson’s Turkish great-grandfather, pulled in over 6.8 million average viewers with a 28% audience share between 9pm… Continue reading Boris Johnson’s Who Do You Think You Are? Proves Popular

Daily Newspaper MarketThe latest six monthly NRS figures, for January to June 2008, show that overall, Britain’s national daily newspaper market was static year on year in June.In the daily Quality sector, the Guardian and Times were both up by almost 8% year on year, with the Daily Mail in the Mid-Market and the Sun… Continue reading NRS National Newspaper Round-Up: January – June 2008

According to traffic figures released today by ABCe, the Guardian website increased its unique users* to 20.6 million over the month of July.There was also good news for Times Online and Sun Online as they too reported record usage. However, the figures from the Audit Bureau of Circulation show mixed results over July with three… Continue reading Guardian.co.uk Sees Record Traffic In July

All of the main terrestrial channels recorded a year on year decline in viewing share according to the July figures, with the exception of BBC One, which increased its share by 0.5 percentage points year on year.Other channels saw a year on year increase in viewing share of 2.3 percentage points.All ViewingBBC One enjoyed a… Continue reading Television Viewing Round-Up – July 2008

City Talk 105.9, Bauer Media’s speech radio station in Liverpool, is kicking-off a new outdoor marketing campaign to mark the start of the Premiership football season.The campaign highlights the expert sports shows on City Talk including City Sport, Terrace Talk, and Saturday Sport.The campaign uses ex-footballers John Aldridge, Ian St John, Ian Snodin and new… Continue reading City Talk Launches Outdoor Marketing Campaign