US online adspend growth rates are projected to reach 26.8% and 15.1% in 2006 and 2007 respectively, according to a new report from eMarketer. Even as spending growth subsides, continued positive gains are forecast to push US online ad spending over $21 billion in two years and past the $25 billion mark by the end… Continue reading US Online Adspend To Reach Over $21 Billion
More Uk articles
Harry Potter star Daniel Radcliffe was the main attraction on Extras last night, with the comedy drawing in a peak audience of 3.2 million adults (a 16% audience share) in its 9pm timeslot.However, over on ITV1, the hour-long Ladette To Lady pulled in a peak audience of 4.4 million adults (an average audience share of… Continue reading Ladettes More Popular Than Potter
Love Island cost ITV £12 million to produce, with industry insiders telling the trade press that expense of its location, hotels and associated fees bumped up the price.The programme, which consistently struggled to pull in viewers (see Strong Night For BBC One As Love Island Continues To Struggle), is said to have cost twice as… Continue reading Love Island Cost £12 Million To Produce
The ABC will host the IFABC General Assembly as part of its birthday celebrations, to mark the 75th year that it has provided the UK media industry with currencies for the buying and selling of space for print, exhibitions and now electronic media.The IFABC General Assembly, billed as one of the most auspicious occasions in… Continue reading ABC To Host Major Industry Event To Mark 75th Birthday
A new free magazine, Sport hit London’s streets this morning, hoping to have the same success here as it has had in Paris.The 48-page magazine is based on a format which has already seen success in France, and is quite similar in style to the Observer Sport Monthly. It will be available every Friday from… Continue reading Free Sport Magazine Launches In London
Digital switchover will be fundamental to the landscape of how and what people watch on television in the next few years, according to Ford Ennals, chief executive of Digital UK, who was discussing the forthcoming move at MediaTel Group’s ‘Future Of TV’ seminar yesterday.Clare Salmon, director of marketing and commercial strategy at ITV, agreed that… Continue reading Digital Switchover Will Be Fundamental To TV Landscape
GCap Media has announced that its revenues for the six months ending September 30 are forecast to fall by 9% year on year. Capital Radio, owing to its decision to play only two ads back to back, has worsened the figure. If Capital Radio is excluded, like for like revenues for the six months to… Continue reading GCap Expects 9% Fall In Revenues
Digital switchover will be fundamental to the landscape of how and what people watch on television in the next few years, according to Ford Ennals, chief executive of Digital UK, who was discussing the forthcoming move at MediaTel Group’s ‘Future Of TV’ seminar yesterday. Clare Salmon, director of marketing and commercial strategy at ITV, agreed… Continue reading Digital Switchover Will Be Fundamental To TV Landscape
UK internet users’ activity at user-generated-content websites are showing significant traffic growth, according to new research from ComScore World Metrix. ComScore says that the top UGC property, Wikipedia Sites, ranked as the sixteenth most visited property in July with 6.5 million visitors (up 253% versus year ago). Other UGC sites on the Top 50 UK… Continue reading User Generated Content To Grow Rapidly Through 2010
The huge increase in consumers going online to video rich websites is one of the most significant recent trends in television, and such sites could pose a threat to UK broadcasters. This was one of the issues raised at MediaTel Group’s latest ‘Future Of TV’ seminar, held in London yesterday. Rahul Chakkara, controller BBCi believes… Continue reading Rise In Broadband Could Threaten TV Channels In UK
