More Uk articles

BT has announced a deal with Packard Bell for joint marketing of BT Total Broadband, which will see the broadband service preloaded on all Packard Bell desktops and notebooks in the UK.BT Total Broadband and other BT consumer products will be promoted on Packard Bell’s website and through other promotional channels.At launch, customers who sign… Continue reading BT And Packard Bell In Joint Marketing Deal

Digital UK, the body leading the digital television switchover in the UK, has teamed up with Wallace and Gromit creators Aardman for an autumn campaign to drive awareness of the UK’s switch to digital television.Aardman is working on the latest series of trails featuring computer animated robot character Digit Al (voiced by Little Britain‘s Matt… Continue reading Wallace And Gromit Creators Signed For Digital Awareness Campaign

Digital switchover will be fundamental to the landscape of how and what people watch on television in the next few years, according to Ford Ennals, chief executive of Digital UK, who was discussing the forthcoming move at MediaTel Group’s ‘Future Of TV’ seminar yesterday.Clare Salmon, director of marketing and commercial strategy at ITV, agreed that… Continue reading Digital Switchover Will Be Fundamental To TV Landscape

GCap Media has announced that its revenues for the six months ending September 30 are forecast to fall by 9% year on year. Capital Radio, owing to its decision to play only two ads back to back, has worsened the figure. If Capital Radio is excluded, like for like revenues for the six months to… Continue reading GCap Expects 9% Fall In Revenues

Digital switchover will be fundamental to the landscape of how and what people watch on television in the next few years, according to Ford Ennals, chief executive of Digital UK, who was discussing the forthcoming move at MediaTel Group’s ‘Future Of TV’ seminar yesterday. Clare Salmon, director of marketing and commercial strategy at ITV, agreed… Continue reading Digital Switchover Will Be Fundamental To TV Landscape

UK internet users’ activity at user-generated-content websites are showing significant traffic growth, according to new research from ComScore World Metrix. ComScore says that the top UGC property, Wikipedia Sites, ranked as the sixteenth most visited property in July with 6.5 million visitors (up 253% versus year ago). Other UGC sites on the Top 50 UK… Continue reading User Generated Content To Grow Rapidly Through 2010

The BBC is like a “rather overindulged spoilt child”, according to Jim Marshall, chairman of Starcom UK, who was a panellist at the ‘Future Of TV’ seminar held in London by MediaTel Group this morning. “When you indulge spoilt children, they behave badly, and the BBC does,” he said. “It behaves badly in television in… Continue reading Starcom UK Chairman Says BBC Is Like A “Spoilt Child”

The worldwide video game and interactive industry is expected to grow from about $29 billion in 2005 to as much as $44 billion in 2011, according to a new report from DFC Intelligence. The forecast includes revenue from video game hardware and software, dedicated portable system hardware and software, PC games, and online PC and… Continue reading Video Game Market Could Reach $44 Billion By 2011

The Institute of Practitioners in Advertising (IPA) has elected four new agencies as members, who include specialists in digital communications, new media, communications planning and brand response media.Code Computer Love is a new media agency based in Manchester with 35 employees. Tony Foggett, Louis Georgiou and Wini Tse are the Managing Partners. Their clients include… Continue reading IPA Elects Four New Member Agencies

Five has unveiled the first stage of its multi-million pound advertising campaign today to support the launch of its two new digital channels, Five Life and Five US.The campaign, which is the biggest since the channel launched in 1997, includes outdoor ads, TV slots on Channel 4, E4, Sky One, GMTV, Living, ITV2 and ITV4,… Continue reading Five Unveils Biggest Marketing Campaign In Channel’s History