3G mobile customers will from December be able to access their home television channels via their mobile phone handsets, after the company agreed a partnership with electronics firm Sling Media Inc.The SlingPlayer Mobile delivers the home TV experience on mobile handsets using standard 3G network connections. Any programme that can be watched at home will… Continue reading 3 Signs Mobile TV Partnership With Slingbox Company
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The owners of digital music players (DMPs) in the US represent an attractive audience for consumer electronics advertisers, according to new research from comScore Networks. ComScore says that 27% of all US internet users currently own one or more DMPs, with online DMP owners slightly more likely to be male (53%) and more than one… Continue reading Owners of Digital Music Players Have High Affinity For Online Shopping
Ofcom will review the way it regulates the radio industry in order to address challenges facing the sector, with the potential for ownership rules to be adjusted and programming formats scrapped.Issues such as the lack of growth in advertising and the pressure on local stations from digital radio have forced the communications regulator to act.… Continue reading Ofcom To Review Radio Industry Regulation
A new study on product placement in the US from Nielsen Media Research has found that 57.5% of television viewers recognised a brand when viewing a product placement in combination with a commercial, as compared to 46.6% of those viewers exposed only to a commercial for that brand. Nielsen Media Research adds that the reinforcement… Continue reading US TV Ads Get 20% Boost In Brand Recognition From Product Placement
Clear Channel Communications has been sold for $26.7 billion, to private equity firms Bain Capita and Thomas H Lee.Clear Channel Communication’s management team, led by founding family members and shareholders Mark and Randall Mays, will stay on the board.Last week it was rumoured that JCDecaux was on the verge of making a bid for Clear… Continue reading Clear Channel Communications Sold For $26.7 billion
The number of internet users reached 28.3 million over the third quarter of 2006, according to figures released by BMRB. This represents a 10.6% growth from the same period last year.The total number of people going online is now nearly five million more than it was two years ago.Usage LocationInternet usage at home continues to… Continue reading Online Usage Round-Up: Internet Usage Now More Than 28 Million
The chief executive of Bollore Investissements, the company through which Vincent Bollore own his 29% stake in Aegis, has held meetings with investors in Aegis, in order to explain Bollore’s intentions ahead of next week’s shareholder meeting (see Aegis Announces EGM For Bollore Board Bid). Cedric de Bailliencourt met with investors in London on a… Continue reading Bollore Emissary Lobbies Aegis Investors
Google and Yahoo! search’s share of the search market is growing and driving up the share of referrals from search engines to retail websites, according to new data from Hitwise UK.Hitwise says that Google powered 78% of UK internet searches in the four weeks to October 21, up 9% year-on-year, whilst Yahoo! took the number… Continue reading Google And Yahoo! Drive Referrals To Retail Websites
ITV has suspended its search for a new chief executive following last week’s merger proposal from NTL.According to a report in the Guardian, the candidates vying to replace Charles Allen have been contacted and told that the recruitment process has been suspended whilst merger talks with NTL are still ongoing (see NTL Telewest Could Merge… Continue reading ITV CEO Search Suspended
Most leading ad executives in the US expect a significant proportion of broadcast and cable TV ad dollars to shift to online video by 2010, with 33% predicting that switch will be between 10% and 19%, according to new research from the American Advertising Federation (AAF). In addition, 2007 budgets for online advertising are expected… Continue reading US TV Ad Dollars Expected To Shift Online
