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Lisa Opie, Five’s managing director of content, has launched an initiative to enable viewers to directly pitch programming ideas to commissioners in a bid to reconnect the channel with its dwindling audiences.In an RTS speech last night, entitled ‘What is the point of Five?’ Opie said: “There has never been a way the viewer can… Continue reading Five’s Opie Announces Plan To Boost Programming

Liverpool FC’s entry in to the quarter finals of the Champions League last night drew an average adult audience of more than 5.8 million to ITV1, giving the broadcaster a 27% viewing share for a large chunk of primetime.BBC One’s Life On Mars, on during the last hour of the football coverage, lost around one… Continue reading Champions League Triumph For ITV1

Commercial TV marketing body, Thinkbox, is keen to engage with the media community for feedback as it develops its new television planning tool on the back of recently released research.At last week’s Thinkbox conference at the Roundhouse in London, the group’s research and strategy director, David Brennan, outlined how the body would use the insights… Continue reading Thinkbox Needs You! Industry Feedback Key To New TV Planning Tool

Nokia has announced that it is to launch two mobile advertising services.Nokia Ad Service is a service for advertisers to conduct targeted advertising on mobile services and applications. Nokia Ad Service consists of a group of mobile publishers forming a mobile ad network and a platform to deploy, manage and optimise mobile advertising campaigns.Nokia has… Continue reading Nokia To Launch Mobile Ad Services

Michael Grade bemoaned ITV’s lack of innovation as the broadcaster announced a decline in full-year pre-tax profits from £311 million to £288 million.In a financial statement released today, Grade said: “There is a lack of innovation in our programming, partly resulting from a fear of ratings failure and the punitive consequences that follow under the… Continue reading Grade Says ITV Lacks Innovation As Profits Decline

Virgin Media is offering discounts to customers thinking of ending their contracts following the dispute which saw Sky’s basic channels removed from the cable platform.Disgruntled customers will be offered discounts on a case by case basis, according to reports in the trade press, with the XL TV package expected to see a discount of around… Continue reading Discounts For Virgin Media Customers

Former Radio 1 DJ Mark Goodier is joining Smooth Radio to present the station’s mid-morning show from March 26.GMG Radio’s Smooth FM changes its name to Smooth Radio on March 26 and Goodier is just one of several presenters lined up for the relaunch (see Collins Goes From Virgin To Smooth).He will be on air… Continue reading Mark Goodier To Join Smooth For Relaunch

MediaTel Limited is pleased to announce the appointment of Mike Kirkham – the former CEO of FTSE 250 company TNS – as its non-executive chairman, with immediate effect.Mike has spent over 35 years in the research business, and was CEO of TNS from 2001 until his retirement in mid 2006, by which time the company… Continue reading Ex TNS CEO Joins MediaTel as Chairman

IPC’s Look magazine is to launch a bus advertising campaign covering all key UK conurbations, including West Yorkshire, Tyne & Wear, Belfast, Strathclyde, East Midlands and Greater London.The creative for the campaign has been developed by Hurrell & Dawson and the activity has been planned and bought by MediaCom.Sue Coffin, Look marketing consultant, said: “Look… Continue reading Look Launches Bus Ad Campaign

Jason Trout, magazine sales director at Emap Advertising, discusses how the company’s new research has revealed the ‘new’ women’s weekly format as a potentially untapped resource for advertisers…The focus of the recent consumer magazine ABCs was dominated by the decline in the men’s market and the demise of the youth market. Far fewer column inches… Continue reading The ‘New’ Weeklies