More Uk articles

The growth of online is underestimated and there are major opportunities still ahead for the internet and advertisers, according to Yahoo! chairman and CEO Terry Semel.“The users are now becoming the programmers. The users are now becoming the publishers. The users are now starting to create a lot of the content and the opportunity for… Continue reading Growth Of Online Is Underestimated

The chief executive of Bollore Investissements, the company through which Vincent Bollore own his 29% stake in Aegis, has held meetings with investors in Aegis, in order to explain Bollore’s intentions ahead of next week’s shareholder meeting (see Aegis Announces EGM For Bollore Board Bid). Cedric de Bailliencourt met with investors in London on a… Continue reading Bollore Emissary Lobbies Aegis Investors

Six major manufacturers have signed up to produce the Freeview Playback digital TV recorders, with some devices slipping into the market via Sony centres in time for Christmas, despite a delay to the product’s major marketing campaign.Alba, Humax, Sagem, Sharp, Sony, and TVonics have signed up to make the recorders, which will not be properly… Continue reading Freeview Playback To Be Widely Available By Next Summer

The internet will become the primary medium for the distribution of all content, according to the chairman of the IAB, Richard Eyre, who was speaking at the company’s Engage 2006 conference in London yesterday.“As we enter a phase where true convergence begins to take place, the internet will become the primary distribution for content,” he… Continue reading Internet To Become Primary Medium For Distribution Of All Content

Cadbury is to end its £10 million a year sponsorship deal with Coronation Street after 10 years, saying that it wants to look at new opportunities for the brand.According to reports in the trade press, Cadbury’s current two year deal with Coronation Street runs out at the end of 2007, although the confectionary giant has… Continue reading Cadbury To End Coronation Street Sponsorship Deal

The Office of Fair Trading could intervene in the proposed merger between NTL and ITV owing to NTL’s 50% stake in pay-TV provider UKTV. Flextech, wholly owned by NTL, could be required to sell its stake in UKTV, which is a joint 50/50 venture with BBC Worldwide, according to a report in the Telegraph. Because… Continue reading OFT Could Intervene In NTL/ITV Merger

Emap has reported a 4% half year increase in profits to £93 million, although revenue for its UK consumer magazines division was down 4% to £185 million from £193 million in the same period in 2005. Revenue from Emap’s B2B division grew strongly, up 11% to £134 million, with Emap saying that it benefited significantly… Continue reading Emap Revenue Increases 4%

I’m A Celebrity…Get Me Out Of Here returned to our screens last night and was easily the most watched show in its 9pm timeslot.The first in the series brought in a peak audience of 8.5 million adults (a 40.7% share of the audience) all keen to see how David Gest and the rest would fare… Continue reading I’m A Celebrity… Gets Off To Strong Start

Laurence Bird, head of research at IAB UK, explains how the company’s recent Brand Engagement Study revealed that the medium of online can bring a brand to life without the need to force it upon the consumer…It would be difficult for any of us working in the advertising industry to ignore the sea change in… Continue reading Brand Engagement

The European Parliament has relaxed the rules on product placement on TV shows in Europe, with new laws which would require broadcasters to tell viewers every twenty minutes which branded products which have been placed in a show.At a meeting held in Brussels yesterday, EU ministers agreed to allow product placement on TV shows, with… Continue reading European Parliament Relaxes Rules On TV Product Placement