More Uk articles

Times Newspapers is launching a national television campaign to promote its deal with The AirMiles Travel company, offering readers the chance to collect AirMiles tokens and exclusive deals on luxury holidays.The deal will see readers of the Sunday Times and the Times offered AirMiles tokens in the newspapers from 10 October. These can be put… Continue reading Times Partners With AirMiles For Travel Promotion

Capital Gold has become the third radio station to secure a sponsorship deal with BSkyB as part of a wider brand marketing campaign launched by the satellite broadcaster last week.The six-figure partnership will see BSkyB sponsor Capital Gold Network’s breakfast for the next three months, including a specially created bespoke feature showcasing the day’s best… Continue reading Capital Signs Breakfast Sponsorship With Sky

ITV is in negotiations to sell off its digital channels, Plus and Men & Motors, as part of its £600 million programme to sell off its non-core assets.The group holds a 50.5% stake in the channels parents company, Granada Sky Broadcasting, along with BSkyB who owns the remaining share. According to reports, ITV is hoping… Continue reading ITV Puts Plus and Men & Motors Under The Hammer

Chrysalis Radio’s flagship Heart 106.2 recently revamped its image and hiked up its adspend by around 20% in an attempt to knock arch-rival Capital 95.8 off the top spot in London. The station’s head of marketing, Tina Finch, explains the strategy behind the decision…The past decade has seen the UK’s radio industry go from strength… Continue reading NewsLine Column: A Brand New Heart

During September, a number of advertising forecasts for 2004 and 2005 were revised as solid recovery in Europe and the US kicked in. Carat, the world’s largest independent media agency network, grew its 2004 forecast from 5.3% to 5.7%, while 2005 was increased from 4.4% to 5.0%. The UK’s Advertising Association (AA) also revisited previous… Continue reading INSIGHTanalysis: Media Healthcheck – September 2004

Cambridge has become the latest area of Britain to benefit from locally broadcast DAB digital radio content following the creation of a new multiplex by NOWdigital.The multiplex will offer local residents a range of radio services, including existing stations such as Q103, Classic Gold, Vibe FM and BBC Radio Cambridgeshire in digital quality, as well… Continue reading Boost To DAB Radio As Cambridge Gets Local Multiplex

DSL, the world’s most popular broadband technology, added more than 30 million global subscribers in the past year, taking the global total to 78 million. The growth in DSL subscribers, according to the latest data from industry analyst Point Topic, was more than double that of the other broadband access technologies in the same year.… Continue reading DSL Maintains Global Broadband Dominance

The Interactive Advertising Bureau has published a new set of best practice guidelines that could see pop-ups and other intrusive formats banned.The first wave of a dozen new guidelines, which have been in development for some months, have been created to champion the needs of internet users by monitoring the way in which advertisers use… Continue reading IAB Publishes New Guidelines To Curb Pop-Ups

BBC Worldwide’s new upmarket food and travel title Olive has formed a unique partnership with women’s website Handbag.com to provide a range of food content on the women’s website.The deal will see Olive play a major role in Handbag.com‘s food pages including monthly updated features such as Simple Suppers and Food in Season, as well… Continue reading BBC’s Olive Signs Content Deal With Handbag.com

The Times will this month underline its sponsorship of London Film Festival with an exclusive supplement and DVD, creating a 68-page guide to the event and giving readers a taste of more than 20 films.The special supplement, published in A5 format on Saturday 9 October, will feature interviews with major stars, actor and director profiles… Continue reading Times Backs Film Festival With Special Supplement