The Government is understood to be preparing a valuation of Channel 4 as the Treasury gives further consideration to a sell-off of the state-owned broadcaster, further fuelling rumours of a merger with Five.Government officials are understood to have consulted several city banks over the valuation process, giving a clear indication that privatisation for Channel 4… Continue reading Channel 4 Set For Valuation Ahead Of Possible Sell-Off
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The newspaper industry must do more to claw back advertising revenue, claimed Maureen Duffy, the chief executive of the Newspaper Marketing Agency (NMA). As reported by MediaGuardian, Duffy said that the newspaper industry has been outmanoeuvred by television, radio and outdoor poster companies and only had themselves to blame for failing to stop the migration… Continue reading Press Must Claw Back Ad Revenue
Aegis Group is in the process of creating a new international media network to integrate its £564 million a year digital and interactive advertising business under a single umbrella brand.The Isobar network will unify the 18 companies that Aegis has acquired during its push into the digital advertising market. It will operate in 19 countries… Continue reading Aegis Creates Global Network For Digital Marketing
The future of free-to-air (FTA) television may find itself in trouble after 2014, as competition from other forms of information and entertainment technology hots up, says a report from research and consultancy group, Paul Budde Communication. According to the report, FTA television can easily survive the next ten years but its future after that is… Continue reading Free-To-Air TV Set To Hit Troubled Times
Embattled cable provider Telewest is shaking-up its digital television packages as part of a move to temp Sky Digital customers away from the their current contracts ahead of a price rise by the satellite superpower.In addition to revamping its current crop of packages, Telewest will launch a marketing campaign specifically targeting Sky’s premium channel subscribers.… Continue reading Telewest Sets Sights On Sky Customers With New Packages
A peak of nearly 13 million football fans tuned into BBC One last night to watch Greece secure a historic 1-0 victory over Portugal in the culmination of this year’s Euro football tournament.Unofficial viewing figures from BARB show that BBC One achieved an average audience of 10.9 million and a 45.7% share during the 90-minute… Continue reading Almost 13 Million Tune In To BBC For Euro 2004 Final
The Government has ordered the BBC to redefine its £111 million a year online services following the conclusion of a wide-ranging review carried out by former Trinity Mirror chief executive, Philip Graf.The review, which was commissioned by the Department for Culture, Media and Sport, gave the Corporation four months to respond to criticism that its… Continue reading Government Orders BBC To Redefine Online Services
Pay-for-performance search firm Overture has announced a bolstering of its sales operations with the appointment of Richard Firminger as the new sales director of Overture UK, charged with accelerating growth and service levels across the company.The appointment sees Firminger, formerly of AdLINK, DoubleClick, CMP Media and VNU Business Publications, given responsibility for managing and directing… Continue reading Overture Boosts Growth With New Sales Director
The Times has announced a break in publication for its weekly football supplement, The Game, replacing it with a series of special publications dedicated to a number of different sports.Topics covered by the interim titles will range from Open Golf to Test Cricket and Glorious Goodwood, kicking off on Monday 5 July with a special… Continue reading Times Calls A Halt To The Game For Summer Break
The international specialist consumer magazine group, Future Network, has today revealed that revenue for the first five months of 2004 is up by 8%, fuelled by growth in Europe and the United States.The trading update, issued prior to the interim results due on 14 September 2004, shows that mainland Europe outperformed all other regions, growing… Continue reading UK Lags Behind Europe And US Growth For Future
