More Uk articles

Over 60% of US internet households would be willing to switch their video, telephone and internet services to a single provider if they could save at least $20 a month, says a new report. According to Parks Associates, Bundled Services: Analysis and Forecasts report, the prospect of cost saving far outweighs convenience as an influencing… Continue reading 60% Of Internet Households Ready To Switch To Bundled Services

The number of cable DVR households in Europe is expected to grow from 2.2 million by the end of this year to 24.3 million by 2009, as new technology from cable and satellite operators gains market share from stand-alone products. According to JupiterResearch, video-on-demand households will also grow during this period at the expense of… Continue reading DVR Market Set For Growth

ITV saw its share price flounder yesterday, losing 0.93% to close at 106žp. The continued decline came on the day the broadcaster announced the appointment of Mark Trinder as its new head of advertiser relationships (see ITV Sales Appoints Trinder As Advertising Boss).The decision to install Trinder is the latest in a long line of… Continue reading Sharewatch: ITV Falls Despite Renewed Advertiser Focus

Search engine giant, Google has struck a deal with internet service provider, Tiscali, to offer its web targeted advertising product on Tiscali’s European websites.The agreement will see Google’s search results available on Tiscali portals in The Netherlands, Denmark, the Czech Republic and will expand to the other main countries where the ISP operates by mid-2005.As… Continue reading Tiscali Strikes A Deal With Google AdWords

Publicis Groupe’s ZenithOptimedia and WPP’s Group M have won the £900 million global media planning and buying account for Nestlé following a fiercely fought competitive pitch.The win will come as a blow to Universal McCann, which previosly handled the majority of Nestle’s European media planning and buying activity, with MindShare, ZenithOptimedia, PHD and Media Planning… Continue reading ZenithOptimedia And Group M Win Global Nestlé Account

BBC chairman Michael Grade has reinforced the BBC’s commitment to creating a vibrant interactive television market, pledging to work more closely with the industry as a whole in order to create more diverse services for viewers.Speaking at the Interactive TV Show Europe in Barcelona, Grade stated that the BBC has “a duty” to invigorate the… Continue reading BBC Pledges Continued Commitment To Interactive TV

BBC Gardeners’ World magazine has teamed up with Tourism Ireland to create a specially-branded 2005 calendar to promote the emerald isle as a tourist destination.The calendar will be covermounted on the December issue of the magazine and will feature Tourism Ireland branding on the front and back covers, as well as specially tailored advertorials for… Continue reading BBC Gardeners’ World Teams Up With Tourism Ireland

The Guardian finally appears to have put an end to its recent sales slump with a healthy 3.2% increase in circulation during September to just under the 380,000 mark, according to the latest monthly ABC results.The newspaper has yet to launch its reduced size offering, believed to be in the Berliner format following a £50… Continue reading ABC National Newspaper Round-Up – September 2004

The Times is giving oversees readers the chance to access certain areas of its website free of charge in an attempt to provide advertisers with access to UK consumers abroad.Much of the Times Online website, such as the driving, travel and business sections, has already been open to oversees readers, but they will now also… Continue reading Times Online Opens Up To Overseas Readers

ITV has secured pan-European telecoms operator Tele2 as the exclusive broadcast sponsor of its latest daily tea-time entertainment series, The Paul O’Grady Chat Show.The deal, which marks Tele 2’s first significant foray into television sponsorship, includes full broadcast credits around the show, as well as branding on a new dedicated website available at www.itv.com/paulogrady.ITV claims… Continue reading ITV Secures Tele2 To Sponsor New O’Grady Show