Aegis remained in focus yesterday with shares rising by 2.56% as investors digested plans for the creation of a new media network to integrate the company’s £564 million a year digital and interactive advertising business (see Aegis Creates Global Network For Digital Marketing).The new Isobar Worldwide brand will focus on providing clients with information on… Continue reading Sharewatch: Aegis Boosted By Plans For Digital Network
RSVP, the recently formed cross-media sales alliance between Capital Radio, Viacom Brand Solutions and IPC, has secured its first pan-European deal to promote the launch of TDK’s scratchproof DVD product line.The deal will see RSVP, which was set up to provide bespoke cross-media solutions, promote the DVDs across the Capital Radio group in the UK… Continue reading RSVP Alliance Signs First European Cross-Promotional Deal
Lord Saatchi has told a gathering of some of the UK’s largest advertisers that a future Conservative Government would not hesitate to scrap the communications act if it became to restrictive.The Conservative party chairman told guests at ISBA’s annual luncheon that a Tory Government would repeal the Act if it became too “odious” in the… Continue reading Conservative Government Would Scrap Communications Act
UK advertising expenditure for 2004 is set to show bigger growth than previously anticipated with figures being revised up from the 3.2% predicted earlier this year to a more optimistic 4.8%.Figures published today by the Advertising Association show that the recovery that began in the first quarter of 2003 continued into the first quarter of… Continue reading UK Adspend Expected To Show 4.8% Increase In 2004
MediaCom has been voted as the agency most admired by media owners in terms of its all round professionalism and commercial performance for the second year running.Between May and June this year Ocean Consulting’s latest Media Agency Monitor surveyed almost 60 top-level executives at virtually all of the UK’s major consumer media owners to gauge… Continue reading MediaCom Voted Best Agency For Second Year Running
The return of beer brand John Smith’s to campaigns fronted by comic Peter Kay has proved a wise decision by the brewery, as its 30-second spots with a ‘no nonsense’ tagline have landed the top spot in the latest Ads That Make The News survey.John Smith’s latest push builds on last year’s hugely popular ‘Ave… Continue reading John Smith’s Tops Latest Ads That Make The News Survey
IPC Advertising has poached Paul Bates, one of Emap Esprit’s high-profile advertising directors, to head the management team of its women’s weekly division, IPC Connect.The move, which sees Bates, previously advertising director of Emap’s third biggest-selling magazine, Yours, taking the role of advertising manager with IPC Core Connect. The new role gives Bates responsibility for… Continue reading IPC Poaches Women’s Advertising Boss From Emap
ITV performed well yesterday after comments and increased earning estimates from Credit Suisse First Boston buoyed investors. CSFB raised its 2004 and 2005 earning per share estimates by 13% and 19% respectively, leading to a boost of 1.11% in the broadcaster’s share price.Commenting on ITV’s performance and projected earnings, CSFB said: “The most dramatic forecast… Continue reading Sharewatch: ITV Climbs Following Investor Confidence
The BBC has unveiled plans to take radical cost cutting measures so that more of its £2.68 billion licence fee income can be invested in making programmes. According to a report in today’s Financial Times, a small team of managers overseen by John Smith, BBC finance director and chief operating officer, is planning radical action… Continue reading BBC Plans Radical £100 Million Cost Reductions
Social and cultural changes are rapidly forcing brand advertising to move towards a more media neutral model, where the consumer is put at the heart of the communications process. With this in mind, Lynne Springett, marketplace manager at the RAB, explains how radio can help brands make that all important connection with consumers.George Bernard Shaw… Continue reading NewsLine Column: The Power Of Brand Conversation
