The BBC has unveiled plans to take radical cost cutting measures so that more of its £2.68 billion licence fee income can be invested in making programmes. According to a report in today’s Financial Times, a small team of managers overseen by John Smith, BBC finance director and chief operating officer, is planning radical action… Continue reading BBC Plans Radical £100 Million Cost Reductions
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Social and cultural changes are rapidly forcing brand advertising to move towards a more media neutral model, where the consumer is put at the heart of the communications process. With this in mind, Lynne Springett, marketplace manager at the RAB, explains how radio can help brands make that all important connection with consumers.George Bernard Shaw… Continue reading NewsLine Column: The Power Of Brand Conversation
Throughout June, the progress of the advertising recovery was closely monitored and scrutinised by market analysts and advertising chief executives alike, with each having their own view point on how things are shaping up. A study from the Chartered Institute of Marketing said that confidence among Britain’s marketers had reached one of its highest levels,… Continue reading INSIGHTanalysis: Media Healthcheck – June 2004
The BBC has unveiled that it is planning to take radical cost cutting measures so that more of its £2.68 billion licence fee income can be invested in making programmes.According to a report in today’s Financial Times, a small team of managers overseen by John Smith, BBC finance director and chief operating officer, is planning… Continue reading BBC Plans Radical £100 Million Cost Reductions
As audiences begin to migrate to digital technology, the prospect of switching off the analogue radio signals has been raised by the government for the first time. Talk of future plans, similar to those for the television digital switch-over have been aired by Tessa Jowell, secretary of state for department of culture, media and sport.… Continue reading Analogue Radio Switch-Off Raised By Jowell
Pay-for-performance search firm Overture has bolstered of its sales operation with the appointment of Richard Firminger as sales director with responsibility for accelerating growth and service levels across the company.The appointment sees Firminger, formerly of AdLINK, DoubleClick, CMP Media and VNU Business Publications, given responsibility for managing and directing Overture’s UK sales with a brief… Continue reading Overture Boosts Growth With New Sales Director
Media super-regulator Ofcom has appointed Peter Black, an experienced telecoms executive, as an independent telecoms adjudicator as part of the watchdog’s blueprint for growth of broadband in the UK.Ofcom unveiled its plans today, announcing that its focus will now shift from rollout and coverage of broadband services to local loop unbundling in order to encourage… Continue reading Ofcom Appoints Adjudicator To Boost Broadband Competition
The recently launched compact edition of the Times is proving successful in attracting new readers to the newspaper brand, according to a wide-ranging study being unveiled to media agencies today.The Times Compact Readership Study shows that the scaled-down edition is drawing a young, upmarket audience to the newspaper, which was traditionally been a stalwart of… Continue reading Compact Times Proves Successful In Attracting New Readers
The international specialist consumer magazine group, Future Network, has today revealed that revenue for the first five months of 2004 is up by 8%, fuelled by growth in Europe and the United States. The trading update, issued prior to the interim results due on 14 September 2004, shows that mainland Europe outperformed all other regions,… Continue reading UK Lags Behind Europe And US Growth For Future
Independent News & Media saw impressive performance last week, rising by 7.03% analysis to close at 137p on Friday. The company recently announced that strong revenue growth has been enjoyed across all major markets for the first half of 2004.Executive chairman of INM, Sir Anthony O’Reilly, revealed that total revenues for the newspaper group are… Continue reading Sharewatch: INM Soars Following Strong First Half Growth
