The BBC’s plan to launch a free-to-air digital satellite platform to rival BSkyB’s Freesat service has hit a brick wall after Channel 4 signed a three year contract extension for access on Sky.ITV is currently in negotiations with BSkyB and is expected to extend its existing carriage deal with the satellite broadcaster, while Channel Five… Continue reading BBC’s Free-To-Air Satellite Proposal Hits Brick Wall
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AOL UK has announced a wide-ranging cross-promotional deal with video rental chain Blockbuster that will see the two firms form a strategic retail and online marketing alliance.The new partnership will see AOL promote Blockbuster’s online DVD rental service, while Blockbuster will promote AOL’s internet services through a range of promotions in its 720 stores across… Continue reading AOL Signs Cross-Promotional Deal With Blockbuster
The Telegraph Group has secured an innovative deal with wine brand Jacob’s Creek to broadcast the forthcoming Wimbledon tennis tournament on a giant screen at London’s Canary Wharf.In addition to the giant screen, the Daily Telegraph will include an eight-page Wimbledon supplement next Monday and a preview of the tournament entitled John McEnroe’s Wimbledon Guide… Continue reading Telegraph Nets Sponsor For Tennis Television
The UK inflation rate has risen to its highest level in a year on the back of high oil prices and increasing transport costs.The latest official figures from the Office of National Statistics show that the consumer prices index (CPI) rose to 1.5% last month, up from just 1.2% in April.Concerns over inflationary pressures have… Continue reading UK Inflation Pushed Higher By Rising Oil Prices
JCDecaux has created a dedicated team to concentrate on the selling and marketing of Tesco TV following its appointment as the sole media partner for the new in-store advertising network.The company has recruited former Viacom Outdoor account director, Janice Fernandes, to take up the position of deputy head of sales with responsibility for selling advertising… Continue reading JCDecaux Creates Dedicated Tesco TV Sales Team
German magazine giant H Bauer is reported to be readying an entry into the men’s weekly magazine market in the form of a new title codenamed Project Sue and headed by former Men’s Health editor, Simon Geller.A spokeswoman for the publisher of Take a Break and That’s Life this morning strongly denied that such a… Continue reading H Bauer Rumoured To Be Preparing New Men’s Weekly
UK Ad Spend Increases By 4.8% In First Quarter Of 2004 14.06.04 The Advertising Association today announced that the advertising market in the UK continues on the road to recovery as the first quarter of 2004 grew by 4.8% (current prices), the strongest growth since the end of 2002. The survey carried out by the… Continue reading UK Ad Spend Increases By 4.8% In First Quarter Of 2004
WPP saw its share price dip by 1.34% yesterday to close at 551p ahead of news of a long-awaited upturn in the UK advertising market. The latest figures show that the sector is continuing to recover with expenditure rising by 4.8% in the first quarter of 2004 (see UK Adspend Increases By 4.8% In First… Continue reading Sharewatch: Buoyant Advertising Market Fails To Boost WPP
Confidence among Britain’s marketers has reached one of its highest ever levels and those in the business are certain the recession has finally come to an end, revealed a new survey from the Chartered Institute of Marketing (CIM). After an uncertain and hesitant recovery, UK marketers are now planning to invest to make the most… Continue reading UK Marketing Recession Is Finally Over, Says CIM Study
The Government has announced the appointment of an independent panel to oversee the BBC’s charter review, featuring six media heavyweights who will advise Culture Secretary Tessa Jowell on key issues throughout the process.The panel was agreed with Terry Burns, Tessa Jowell’s independent advisor on the charter review, and includes Trinity Mirror chief executive Sly Bailey,… Continue reading Government Finalises Panel for BBC Charter Review
