Football First saw circulation shoot up by an impressive 37.2% during August to just over the 30,000 as the start of the Premiership season lifted sales at the Sunday sports title, according to the latest ABC national newspaper results.Elsewhere, the Sunday Mirror experienced a solid 5.7% month on month rise to earn a total circulation… Continue reading ABC National Newspaper Round-Up – August 2004
The Daily Telegraph has caught tennis fever a month too late, by securing forthcoming Brit flick Wimbledon for its Movie Monthly promotion and offering readers the chance to see the film for free before anyone else.The free screenings of the film, the latest release from Working Title Films, will be supported by an radio advertising… Continue reading Telegraph Revives Wimbledon With Film Promotion
IPC Media has constructed a wide-ranging advertising package across four of the company’s publishing groups to promote the DVD launch of Warner Home Video’s Nip/Tuck drama series on cosmetic surgeons.Magazines in the IPC tx, Connect, SouthBank and Ignite! divisions will carry a range of advertorial and editorial promotions to raise awareness of the launch, with… Continue reading IPC Secures Nip/Tuck For Advertorial Promotion
Publicis Groupe, the world’s fourth largest marketing services company, has given its clearest indication yet that it might follow in the footsteps of its rivals with the creation of a single media buying point outside of the US. The news comes as the French-owned holding group for ZenithOptimedia and Starcom MediaVest revealed plans to create… Continue reading Publicis Ponders Creation Of Single Buying Point
Commercial broadcaster, ITV, has today announced that pre-tax profits have jumped up 59% to £132 million in the first half of this year, driven by an improvement in advertising revenue which grew by 4% for the group. Although significant improvements were seen across the board for ITV, the biggest achievement comes from its news division… Continue reading Improved Advertising Revenue Drives ITV Profits Up 59%
As the advertising upturn continues, Scottish Media Group (SMG), has seen a turnaround in its fortunes as pre-tax profits grew by 20% to £5.5 million during the first half of this year. The Glasgow-based group’s television division recorded the strongest performance of all sectors, for the period from January to June, as operating profits grew… Continue reading TV Boosts Fortunes At SMG
French advertising group, Havas, has said its board of directors has given the green light to move forward with a bid to purchase US rivals, Grey Global Group. Havas’ bid, which will be joined by offers from UK advertising giants, WPP and private equity firm, Hellman & Friedman, will have to be submitted before today’s… Continue reading Havas Given Go-Ahead For Grey Global Bid
ITV suffered a minor dip in share price yesterday, losing 0.47% to close at 105p ahead of publication of the company’s first financial results since the merger of Carlton and Granada. The broadcaster has revealed impressive half year figures, notching up the largest revenue increase since the dotcom boom.The commercial television giant announced this morning… Continue reading Sharewatch: ITV Dips Ahead Of Impressive Results
The long-awaited advertising recovery may have brought a feeling of optimism to the industry but it has yet to result in a significant increase in UK new business, according to figures from the AAR’s NewBizMoves database.The latest official data reveals little notable improvement in the advertising sector with a total of 198 creative account reviews… Continue reading New Business Activity Remains Subdued In First Half
As the advertising upturn continues, Scottish Media Group (SMG), has seen a turnaround in its fortunes as pre-tax profits grew by 20% to £5.5 million during the first half of this year.The Glasgow-based group’s television division recorded the strongest performance of all sectors, for the period from January to June, as operating profits grew by… Continue reading Television Helps Boosts Fortunes At SMG
