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Omnicom-owned OMD has beaten off competition from a number of high-profile rivals to be voted the best media agency in Europe, according to a survey of 300 advertisers carried out by Media Audits.The latest Global Media and Marketing Effectiveness study asked clients in eight major European countries to rate their media agency using 26 different… Continue reading OMD Voted Best European Media Agency By Advertisers

News from Martin Sorrell, that March and April of this year are stronger than anticipated, was taken by dealers to mean WPP is likely to have results coming in above forecast. Speaking at a Merrill Lynch conference yesterday, Martin Sorrell said March and April were stronger than the first quarter average as momentum built. He… Continue reading WPP Likely To Beat Forecasts As Ad Recovery Is Stronger

Should ITV’s recent decline in audience share continue, the broadcaster stands to lose up to £100 million in advertising revenue as advertisers seek to negotiate more competitive deals. Under Contracts Rights Renewal (CRR), a code introduced to prevent a newly merged ITV from exploiting its dominance over the commercial TV market, advertisers are able to… Continue reading ITV Could Face Ad Revenue Shortfall

SMG, the Scottish media conglomerate, was seen in focus yesterday with shares dropping by 0.45% following reports that it is sounding out potential buyers for its Virgin radio station, which it hopes to off-load for around £130 million.Emap rose by 0.13% to close as 748p as speculation suggested the cross-media group is interested in acquiring… Continue reading Sharewatch: SMG In Focus Following Sell-Off Rumours

i-level, the independently-owned digital agency, has launched a new online rating points system that will allow marketers to compare the reach of their online advertising campaigns with their traditional media activity.The new system uses exactly the same methodology as rating points for television and tells advertisers what proportion of the available online audience their campaign… Continue reading i-level Launches Online Rating Points System

Capital Radio’s alternative music station Xfm has signed as the exclusive radio sponsor of McKenzie Group’s Academy music venues in Brixton, Birmingham, Bristol, Glasgow, Liverpool and Islington.The deal will see the venues carry permanent Xfm branding and promotional merchandise, as well as being used for the station’s many live music sessions. Xfm will also support… Continue reading Xfm Signs As Academy Venue Sponsor For Three Years

Advertisers have welcomed the independent adjudicator’s decision to monitor claims that ITV is using its dominant position in the television advertising market to force agencies to include ITV2 on their media schedules.An industry-wide consultation carried out by independent adjudicator, David Connolly, shows that agencies are concerned over the newly merged broadcaster’s leverage of ITV2 as… Continue reading Advertisers Welcome Report On Contract Rights Renewal

Internet service provider AOL has secured breakdown recovery company Green Flag as the exclusive sponsor of its coverage of the Euro 2004 football tournament, which starts later this month.The deal includes brand integration within AOL’s Euro 2004 area as well as extensive online advertising. AOL users will be able to access the latest news from… Continue reading AOL Green Flags Football Sponsorship Deal

IPC Media has launched an online version of Wallpaper* in an attempt to further extend and market the flagship lifestyle title, which has seen circulation decline in the face of increasing competition.The publishing group claims that wallpaper.com will complement rather than duplicate the magazine, providing an extension of the print product, which focuses on interiors,… Continue reading IPC Rolls Out Wallpaper Online To Boost Brand

Hachette Filipacchi has secured Nivea Lip Care to sponsor the annual ELLEgirl model search for the first time, alongside Storm Model Management and H&M for the second consecutive year.The ELLEgirl model search launches later this month with the Nivea sponsorship running throughout the July to December issues of the flagship teenage fashion title. The deal… Continue reading ELLEgirl Secures Nivea To Sponsor Annual Model Search