NTL has confirmed it is in the process of reviewing its strategic plans, which could result in the sale of the group’s television and radio broadcasting business. According to the Financial Times, the sale of the UK cable operators ‘tower’ business is expected to generate at least £1.2 billion. A spokesperson confirmed that NTL is… Continue reading NTL Reviewing Plans Which Could Result In Sale Of ‘Towers’ Business
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‘The newspaper is the new mass-market medium’, according to the chief operating officer of Independent News & Media. Speaking at the World Association of Newspapers (WAN) 39th annual congress, Gavin O’Reilly, who is also the first vice president of WAN, put forward the ten reasons why he thinks newspapers are still the best advertising medium.… Continue reading Ten Reasons Why The Newspaper Is The New Mass Market Medium
The turbulent summer weather has led to European consumers choosing the internet over their traditional outdoor summer activities, according to online marketing group, TradeDoubler. The latest TradeDoubler Tracker report said, sales volumes grew month on month, with four-of-the-five leading sectors having increased volume in what is traditionally a quieter month for online transactions. The figures… Continue reading Dismal Summer Sends Sun-Seekers Online
Global advertising group, Aegis, performed admirably last week with shares rising by an impressive 9.77%. The group recently revealed increased revenues for the first six months of 2004, spurred on by a recovery in Europe and strong business wins.Aegis Group’s revenues now stand at just under £339 million, a rise of 15% on last year,… Continue reading Sharewatch: Positive Results See Aegis Rising
BBC Magazines will expand its pre-school portfolio later this month with the launch of a new title called Hi-5 targeting children aged between three and six.The magazine launches on 22 September with a coverprice of £1.99 and is based on the critically acclaimed Australian television programme, which has been showing on Channel Five’s Milkshake slot… Continue reading BBC Magazines Prepares Hi-5 For Pre-Schoolers
Richard Desmond’s Northern & Shell is to make its first foray into the women’s glossy magazine market with the launch of a new fashion focused title called B Happy.The company, which publishes the Daily Express Newspaper and OK! magazine, is planning to unveil the new title next spring in an attempt to compete with existing… Continue reading Desmond Gears Up For Launch Of New Women’s Glossy
Proposed food marketing restrictions could cost the advertising industry upwards of £375 million, around three quarters of its total annual revenue, according to figures from industry regulator Ofcom and the Advertising Association.The figures suggest that products aimed primarily at children would bear the brunt of any restrictive legislation, as they account for the majority of… Continue reading Restrictions On Food Advertising Could Cost £375 Million
The Sunday Times will publish its biggest ever Style supplement on 19 September, packing the 156-page seasonal fashion special with exclusive features on Madonna’s wardrobe and England’s most fashionable health gurus.The autumn special will focus on the ‘hottest and hippest’ trends for the season, forming what the newspaper claims is an ‘invaluable and luxurious handbook’… Continue reading Times Boosts Fashion Coverage With Bumper Supplement
Kelvin MacKenzie looks set to drag a second broadcast heavyweight kicking and screaming into the court room later this year, as the outspoken radio chief’s Wireless Group initiates legal proceedings against BBC Radio Five Live.The Wireless Group claims that the BBC has indulged in anti-competitive bidding and is monopolising Premiership football commentary rights by grossly… Continue reading Wireless Group Targets BBC With Legal Action
Digital switch-off, audience measurement and the impact of convergence on traditional spot advertising are just some of the big issues due for discussion at this year’s forthcoming European Television Symposium in Berlin.The two day event, entitled Managing Change, will see a range of international speakers examine the state of the industry by asking what lessons… Continue reading Television Symposium Tackles Convergence Head On
