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Advertisers are rapidly adapting to the next generation of personal video recorders and are coming to see new interactive media, such as computer games, as an important marketing channel, according to new research from OMD Snapshots. The research, entitled The Living Room Of The Future, questioned marketing directors on their attitude towards new technology and… Continue reading Advertisers Are Adapting To PVRs And Interactive Media

Online advertising in the US is set to nearly double to $16.1 billion by 2009, according to a new report from market research firm JupiterResearch, but not at the expense of traditional advertising medium. As well as an increase in revenue, online can expect to increase its share of marketers’ budgets from 3.5% last year… Continue reading US Online Advertising Set To Double By 2009

Newspaper giant Trinity Mirror was a firm favourite on trading floors yesterday, rising by 2.39% to close at 599˝p ahead of the company’s interim results released this morning.The publisher has seen pre-tax profits rise by 27% from £80.4 million £101.8 million in the first half of the year, while advertising revenue grew by 5% overall.… Continue reading Sharewatch: Trinity Boosted Ahead Of Impressive Results

Analysis of listening for national radio services during the second quarter of 2004 shows that BBC Radio One appears to have stemmed its declining ratings following a major programming re-shuffle, which saw loudmouth DJ Chris Moyles takeover the all important breakfast slot.The youth-focused music station has been haemorrhaging listeners over the last few months and… Continue reading RAJAR Results Q2 2004: BBC Radio One Stems Ratings Decline

Advertisers are rapidly adapting to the next generation of personal video recorders and are coming to see new interactive media, such as computer games, as an important marketing channel, according to new research from OMD Snapshots.The research, entitled The Living Room Of The Future, questioned marketing directors on their attitude towards new technology and the… Continue reading Advertisers Are Adapting To PVRs And Interactive Media

colspan=”5″>BBC Radio Stations Weekly Reach (000s) Year On Year Comparisons

Trinity Mirror said this morning that the ‘media storm’ surrounding the publication of fake photographs of Iraqis being abused by UK soldiers was the reason circulation at its flagship newspaper the Daily Mirror fell by 5.3% year-on-year.Sly Bailey, chief executive, said that despite the disappointing circulation performance during the period in May, there have been… Continue reading Strong Performance From Trinity Mirror Despite Mirror Fiasco

The latest RAJAR listening figures for the second quarter of 2004 reveal a rather lacklustre performance for All Commercial Radio, which saw its share of listening dip by 0.5% points period on period to 45%. The corresponding increase enjoyed by All BBC helped it to extend its lead to just above the 53% mark.Things were… Continue reading RAJAR Results Q2 2004: National Commercial Riding High

The latest RAJAR listening figures reveal a lacklustre performance for Capital Radio, which saw its weekly reach decline by almost 20% year on year in the second quarter as Johnny Vaughan took over as host of the station’s flagship breakfast show.The news will come as a blow to Capital, which has invested in a heavyweight… Continue reading RAJAR Results Q2 2004: Vaughan Fails To Boost Capital

The following tables show the best and worst performers, in terms of weekly reach and share of listening, of the local commercial stations broadcasting outside London. Top/Bottom 10 Weekly Reach (000s) % Change Station Survey Period Ending Jun 2003 Ending Jun 2004 % Change Star 107.9 Cambridge Y 17 35 105.9 Star 107.5 Cheltenham Y… Continue reading RAJAR Results Q2 2004: