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The Advertising Standards Authority has reprimanded both Kelvin MacKenzie’s talkSPORT radio station and the Daily Express newspaper over misleading advertising.TalkSPORT was given a dressing down by the ASA after it ran a press advertisement claiming it was the UK’s largest commercial radio station with more than 6.6 million listeners.The figures given came from GfK Media’s… Continue reading TalkSPORT And Express Rapped Over Misleading Advertising

A final deal for the Telegraph Group is imminent following bids yesterday from Barclays and private equity group 3i. US investment bank Lazard, which is handling the sale for Hollinger International, is expected to contact interested parties today in an attempt to ratchet up the price of the Daily and Sunday Telegraph and the Spectator… Continue reading Deal ‘Close’ As Barclays and 3i Bid For Telegraph

Advertising superpower WPP saw a rise of 1.07% yesterday, pushing share price to 566p following a presentation by the company in New York during which it was revealed that profits had risen through April and May, with the second quarter of the year looking to be more successful than the first.Earlier this month Martin Sorrell,… Continue reading Sharewatch: WPP Rises After Successful Second Quarter

High-speed Internet use grew 42% last year as 8.3 million US homes and businesses signed up for broadband services, says the Federal Communications Commission. By the end of 2003 broadband use grew to 28.2 million homes, driven largely by new residential and small-business customers. Cable-based services continued to be the most popular form of broadband… Continue reading US Broadband Internet Use Rockets in 2003

The ongoing controversy surrounding the role of fast food advertising in the growing obesity debate helped make Gary Lineker’s association the Walkers crisps the most written about ad in the UK national press last month.The television commercial, which also features a scantily clad Tara Palmer-Tomkinson, took up more column inches than any of its rivals… Continue reading Obesity Debate Helps Walkers Grab Most Headlines

By the end of March 2004, the total number of worldwide DSL lines reached 73 million, according to Point Topic’s latest analysis on the DSL market. Growth was almost 15% for the first quarter of 2004, with a record 9.5 million absolute increase in lines since the end of 2003. This is good news for… Continue reading DSL Lines Climb To 73 Million Worldwide

ITV chief executive Charles Allen has put forward a controversial proposal that would see ITV form a joint venture with the BBC to sell their most popular television programmes oversees.Allen told the Commons Select Committee on Culture Media and Sport that the two companies could team-up to sell programmes internationally if BBC Worldwide, the Corporation’s… Continue reading ITV Boss Proposes Controversial Joint Venture With BBC

BSkyB has announced plans to launch a free-to-air satellite package of more than 200 television and radio channels in an attempt to compete with the BBC-backed Freeview service.The satellite broadcaster says it will launch the new satellite proposition later this year alongside a premium package of services in the high definition television format for launch… Continue reading BSkyB To Launch Free-To-Air Satellite Package

Times Online has announced the appointment Simon Christy to the newly created position of marketing manager in the latest management reshuffle for the company’s internet operation.The new position will see Christy, previously European marketing director for the Active ISP Group, work closely with Peter Bale, Times Online‘s recently appointed editorial director (see Times Appoints Director… Continue reading Times Online Appoints New Marketing Manager

ITV looks set to receive a bumper pay-out from advertisers during England’s debut Euro 2004 match against France on Sunday, with break junctions during the game expected to net £6 million for the broadcaster.Independent reports suggest the highly anticipated game will be watched by around 29 million people in the UK, with 22 million of… Continue reading ITV Set To Score £6 Million From England Game