MSN UK is redesigning its website for the first time in almost three years in an attempt to attract more big-brand advertisers to the internet.The new-look homepage, which attracts nearly 16 million internet users each month, launches this week with a range of larger advertising options that can be tailored to need the specific needs… Continue reading MSN Redesigns Homepage For Advertisers
More Uk articles
United Business Media has today announced that operating profit was up nearly 52%, pushed on by a significant turnaround from its technology and health care division, CMP Media. In a statement announced this morning UBM said for the six months ending 30 June 2004 that most of its businesses performed strongly, driving pre-tax operating profit… Continue reading Profits At United Business Media Jump 52%
Trinity Mirror said this morning that the ‘media storm’ surrounding the publication of fake photographs of Iraqis being abused by UK soldiers was the reason circulation at its flagship newspaper the Daily Mirror fell by 5.3% year-on-year. Sly Bailey, chief executive, said that despite the disappointing circulation performance during the period in May, there have… Continue reading Strong Revenue Performance From Trinity Mirror Despite Mirror Fiasco
Interim results released from Telewest Communications today show that the group’s financial restructuring plans are beginning to bear fruit as operating income rose to £39 million for the first half of 2004, up from £5 million on the same period last year. The group said that growth in both customers and revenues, coupled with reduced… Continue reading Customer And Revenue Growth Driving Profits At Telewest
GWR, owner of Classic FM, has today announced that the first half of this year has got off to a strong start as second quarter analogue revenues, which account for 92% of the group’s total income, jumped by 5% year-on-year. Speaking at the annual general meeting (AGM), chairman Ralph Bernard said that from the three… Continue reading Trading At GWR ‘Remains Encouraging’
Havas, the French advertising group, has said it is interested in bidding for American rivals, Grey Global Group, starting with an offer of over $1 billion (£550 million). Chairman and chief executive officer of Havas, Alain de Pouzilhac, told French newspaper Le Figaro that he was interested in buying Grey and had secured financial backing.… Continue reading Havas Chairman Confirms Interest In Bidding For Grey
Outdoor advertising giant JCDecaux announced this morning that revenues for the first half of this year grew by 4.5% to ₏792.3 million, spurred on by the European advertising recovery in quarter two. For the six month period ending 30 June 2004, the street furniture division performed strongly, growing by 5.5% year-on-year to over ₏430 million.… Continue reading European Ad Recovery Spurs JCDecaux Revenue
Cross-media superpower Emap saw one of the few rises amongst media stocks yesterday, adding 0.42% to close at 725p. Yesterday saw the company announce a revamp for two of its biggest selling magazines, music title Q and movie bible Empire.Among the changes are a revised, international focus for Empire comprising a new logo, strapline, size… Continue reading Sharewatch: Emap Rises As Titles Receive Facelift
Advertisers need to proceed with extreme caution when employing word of mouth and viral marketing campaigns as the results can be potentially catastrophic, according to new research from independent market analyst Datamonitor.The study suggests that negative experiences, where consumers spread negative or incorrect messages about a brand, can elicit twice as many referrals to friends… Continue reading New Research Warns Of Backfiring Viral Campaigns
Emap is revamping its flagship teen magazine Bliss next month in an attempt to offer readers more grown-up content.The new-look title will be supported by an updated website at blissmag.co.uk and promises to give readers a more stylish package containing more tightly focussed content that is both supportive and relevant to its young readers.Emap claims… Continue reading Bliss Gets A Facelift To Compete In Tricky Teen Market
