More Uk articles

Capital Gold has become the third radio station to secure a sponsorship deal with BSkyB as part of a wider brand marketing campaign launched by the satellite broadcaster last week.The six-figure partnership will see BSkyB sponsor Capital Gold Network’s breakfast for the next three months, including a specially created bespoke feature showcasing the day’s best… Continue reading Capital Signs Breakfast Sponsorship With Sky

ITV is in negotiations to sell off its digital channels, Plus and Men & Motors, as part of its £600 million programme to sell off its non-core assets.The group holds a 50.5% stake in the channels parents company, Granada Sky Broadcasting, along with BSkyB who owns the remaining share. According to reports, ITV is hoping… Continue reading ITV Puts Plus and Men & Motors Under The Hammer

A television commercial for Kellogg’s Frosties has been censored by the Advertising Standards Authority following claims that the sugar-coated breakfast cereal is a healthy option for children.The advertising watchdog reacted to a complaint that the phrase ‘eat right’ in the commercial, alongside various depictions of children playing football, misleadingly implied that the product was healthy… Continue reading Frosties Campaign Slammed Over Misleading Health Claim

Television-enabled mobile telephones are on the horizon but new research has revealed that very few people are currently interested in this technology. Although camera telephones caught on quickly, a survey by Lyra Research revealed that 53% of the 1,361 participants were either ‘not at all’ or ‘not very’ interested in watching television or videos via… Continue reading Few People Interested In Watching TV Via A Mobile Phone

The number of internet shoppers has reached its highest level yet, growing by 1.3 million from May 2004, taking the total number of websites consumers to 16 million, says a new survey. Over the past few years, the popularity of e-shopping has grown as people increasingly use this as a tool for finding summer holidays,… Continue reading Popularity Of E-Shopping Continues To Grow

During September, a number of advertising forecasts for 2004 and 2005 were revised as solid recovery in Europe and the US kicked in. Carat, the world’s largest independent media agency network, grew its 2004 forecast from 5.3% to 5.7%, while 2005 was increased from 4.4% to 5.0%. The UK’s Advertising Association (AA) also revisited previous… Continue reading INSIGHTanalysis: Media Healthcheck – September 2004

DSL, the world’s most popular broadband technology, added more than 30 million global subscribers in the past year, taking the global total to 78 million. The growth in DSL subscribers, according to the latest data from industry analyst Point Topic, was more than double that of the other broadband access technologies in the same year.… Continue reading DSL Maintains Global Broadband Dominance

A positive day’s trading amongst media stocks saw the UK’s radio companies bounce back from a week of decline yesterday, with all but GWR seeing an increase in share price.GWR recently announced the details of its merger with Capital Radio, a move which will create a broadcaster worth £711 million controlling more than 40% of… Continue reading Sharewatch: Positive Trading Gives Boost To Radio

Emap’s weekly teen magazine Sneak unveils a new look this week following in-depth research carried out over the summer to boost circulation.The revamped title will carry a new design and logo aimed at making it more eye catching on the shelf, as well as a range of new content specially tailored to appeal to its… Continue reading Emap Sneaks In Redesign Of Weekly Teen Title

Chrysalis Radio’s flagship Heart 106.2 recently revamped its image and hiked up its adspend by around 20% in an attempt to knock arch-rival Capital 95.8 off the top spot in London. The station’s head of marketing, Tina Finch, explains the strategy behind the decision…The past decade has seen the UK’s radio industry go from strength… Continue reading NewsLine Column: A Brand New Heart