ITV, the UK’s largest commercial broadcaster, may be forced to knock £360 million off the value of its assets following a devaluation of regional operator Carlton, according to reports over the weekend. ITV was formed in its present state by a merger between Carlton and Granada last year, although a report by the Financial Mail… Continue reading Carlton Devaluation Hits ITV Assets Hard
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International media group, Pearson, today announced that improved market conditions was the driver behind profits for the first half of this year exceeding expectations to grow by 47%. Pre-tax profits for the six months to 30th June reached £2 million, up from a loss of £1 million for the same period last year, however erratic… Continue reading Profits Up At Pearson As Market Conditions Improve
Global media company, Viacom, has today announced that advertising revenue for second quarter trading grew by 11% to $3.4 billion, citing an ‘outstanding’ period for the group which was led by double-digit operating income from cable networks and television. For the three months to June 2004, operating income increased by 10% to $1.4 billion, while… Continue reading Viacom Reports Record Second Quarter
A poor week of trading left many media stocks looking bruised and battered in week on week analysis. Consumer magazine publisher Highbury House was one of the worst affected, with share price tumbling by 7.46% to 15˝p on Friday, despite optimism over pre-tax profits for the first half of 2004.Friday saw the company announce that… Continue reading Sharewatch: Highbury Battered By Poor Week’s Trading
The BBC has announced that it will create a new corporation-wide marketing campaign for 2005 in an effort to boost its popularity in the run up to charter renewal.The BBC has created hugely successful promotional films in the past, one of the most memorable being the award-winning Perfect Day promotion, which premiered in 1997.The Corporation… Continue reading BBC Prepares Advertising Push Ahead Of Charter Renewal
Interactive TV specialist YooMedia has acquired embattled mobile marketing and technology firm Whoosh, in an effort to build its mobile portfolio and extend the use of the company’s technology.YooMedia, which currently operates interactive games on cable, Sky and through Freeview, as well as providing interactive solutions to broadcasters, already employs Whoosh SMS technology in TV… Continue reading YooMedia Acquires Whoosh To Boost Mobile Portfolio
Global media company, Viacom, has today announced that advertising revenue for second quarter trading grew by 11% to $3.4 billion, citing an ‘outstanding’ period for the group which was led by double-digit operating income from cable networks and television.For the three months to June 2004, operating income increased by 10% to $1.4 billion, while revenue… Continue reading Viacom Reports Record Revenue In Second Quarter
ITV has secured FMCG giant Cadbury’s as the new sponsor of prime-time 60s police drama Heartbeat, marking the company’s second sponsorship deal with the broadcaster, building on the success of its Coronation Street partnership.The new deal is worth £1.6 million and will see Cadbury’s, owned by Premier Foods, receive branding through sponsorship credits on the… Continue reading ITV Secures Cadbury’s For Heartbeat Sponsorship
ITV, the UK’s largest commercial broadcaster, may be forced to knock £360 million off the value of its assets following a devaluation of regional operator Carlton, according to reports over the weekend.ITV was formed in its present state by a merger between Carlton and Granada last year, although a report by the Financial Mail claims… Continue reading Carlton Devaluation Hits ITV Assets Hard
Channel 4 under-performed slightly during June, with a dip of 1.15% in average share of weekly viewing in all homes, despite high profile attractions such as Big Brother and the finalé of American sitcom Friends (see Channel 4 Hits Ratings High With Friends And Big Brother).The broadcaster’s share during June averages at just under the… Continue reading Digital Television Round-Up – June 2004
