The Daily Telegraph has announced it will continue to co-sponsor the Daily Telegraph House & Garden Fair at London’s Olympia, continuing its eight-year long association with the event and underlining the Telegraph’s coverage of homes and garden events.Under the sponsorship deal the Telegraph will have a significant presence with one of the largest stands of… Continue reading Telegraph Extends Garden Show Sponsorship
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Trinity Mirror today announced that Richard Wallace, deputy editor of the Sunday Mirror, has been appointed as editor of the Daily Mirror to succeed Piers Morgan who was sacked last month. The appointment of Wallace has resulted in Des Kelly, who has acted as editor since Morgan was dismissed over the printing of fake photographs… Continue reading Wallace Appointed As Daily Mirror Editor
Teletext has announced that due to lack of investment and commercial success, its internet site and digital cable services will cease operating, resulting in around 45 redundancies. In a statement issued today, the Daily Mail & General Trust owned company, said that although the teletext.co.uk website has attracted audiences of several hundred thousand monthly users,… Continue reading Teletext Scraps Digital Cable And Internet Services
ITV saw a poor day’s performance on the stock markets yesterday, slipping 2.48% to 649˝p as Deutsche Bank predicted losses in the broadcaster’s advertising market share would continue into 2005. The German bank also dropped its recommendation to investors to buy, instead instructing them to hold whilst simultaneously lowering its price target for the company… Continue reading Sharewatch: ITV Slips As Bank Predicts Ad Downturn
Outdoor advertising is expected to grow faster than radio in the US over the next 5 years, according to a new report from Merrill Lynch. The global advisory company says that US outdoor advertising is undergoing positive secular changes allowing it to transform into a growth sector while radio migrates from a growth to mature… Continue reading US Outdoor Advertising Expected To Overtake Radio By 2005
i-level, the independently-owned digital agency, has further expanded its offering to advertisers with the launch of a new specialist division dedicated entirely to search targeted marketing.The agency has recruited Amanda Jones (pictured), formely head of search at Outrider, to head-up the new division, which has been created in response to the growing role of pay-per-click… Continue reading i-level Launches Dedicated Search Marketing Division
New research published by Euromedia has predicted that by 2013 the number of multi-channel television receivers in European homes will double to 213 million, with almost half being digital terrestrial television (DTT) receivers.In ten years time 8.3 million subscribers will be generating an annual revenue of 1.12 billion and using 102 million DTT receivers, which… Continue reading DTT Set To Reach Half Of Europe’s Multi-Channel Homes
Lord Rothermere’s Daily Mail & General Trust has pulled out of the race to take control of the Daily and Sunday Telegraph at the eleventh hour as bids for the titles approach the £700 million mark.The media group admitted this morning that the price for the titles had now risen too high for it and… Continue reading Daily Mail Pulls Out Of Race For Telegraph Titles
Big Brother saw ratings surge last night as almost 7 million viewers tuned into to watch Emma and Michelle return to the main house after five days in the secret Big Brother bedsit.Unofficial overnight figures from BARB show that a peak of 6.9 million reality-TV fans watched the so-called ‘bedsit babes’ return to the Big… Continue reading Almost 7 Million Watch ‘Bedsit Babes’ Return To Big Brother
Virgin Radio has secured Carlsberg in a six-figure promotion of Euro 2004 during the Pete & Geoff breakfast show, broadcasting live from Lisbon throughout Euro 2004 and offering listeners the chance to join the action in Portugal.Carlsberg will be promoted as the official beer of the England football team in a deal that marks a… Continue reading Virgin Radio Secures Carlsberg For Euro Promotion
