The UK’s radio groups saw a disappointing week, as broadcasting giants GWR and Capital announced the details of their proposed merger, only to see their share prices slide by 4.04% and 4.70% respectively.The proposed £711 million merger will create a single broadcaster controlling more than 40% of the radio advertising market. The single sales house… Continue reading Sharewatch: Radio Groups Dip Amid Merger News
Telecoms giant BT has announced a drop in price for its entry-level broadband service to £17.99 per month in a move that brings it in-line with its competitors in the budget broadband market.BT’s Broadband Basic package was previously priced at £19.99 per month, giving customers internet access at 512k with a monthly usage limit of… Continue reading BT Slashes Broadband Price To Compete In Budget Market
The UK marketing industry remains in an up-beat mood with sales expected to rise by a total of 8.5% over the coming year, according to new research from the Chartered Institute of Marketing.The latest Marketing Trends survey of more than 100 leading media professionals shows that marketers are confident they can achieve ambitious sales targets… Continue reading UK Marketers Up-Beat As Sales Continue To Rise
Advertisers wishing to target the early adopters of fashion and mobile phones should promote their products during programmes such as Hollyoaks and Pop Idol, according to the latest research into influential consumers.Channel 4, Taylor Nelson Sofres and the Bristol Business School have carried out an extensive study into the media habits of consumers who are… Continue reading Research Shows Brands How To Target Early Adopters
Classic FM has secured Sky as the exclusive sponsor of its daily drive-time show as part of wider brand marketing campaign recently launched by the satellite broadcaster.The six-figure deal will see Sky sponsor Drive-time with Mark Forrest for the next three months in a deal that marks the first partnership of its kind between the… Continue reading Classic FM Secures Sky For Drive-Time Sponsorship
The BBC has announced today that information technology group, Siemens, which acquired the BBC’s technology division in July, has been awarded a 10 year deal which will see the German based group delivering the Corporations technology services for the next ten years.The £2 billion two-part deal, which covers the purchase of BBC Technology and the… Continue reading Siemens Wins £2 Billion Deal From BBC Technology
BBC Worldwide has appointed Alix Tidmarsh as its new marketing director amid ongoing speculation that the Corporation’s commercial arm might be floated on the stock market or sold-off completely.The new role will see Tidmarsh, currently head of factual marketing, oversee BBC Worldwide’s company-wide marketing projects with responsibility for non-children’s television and consumer publishing-related projects, as… Continue reading BBC Worldwide Appoints New Marketing Director
Interactive advertising channel Zip TV has secured Five as the latest commercial broadcaster to use its services, which allow brands to run interactive campaigns across multiple channels without changing the format or design of commercials.The deal follows an identical agreement between Zip and IDS earlier this year and allows viewers to jump from Five’s digital… Continue reading Five Joins Zip TV For Interactive Advertising
ITV’s Fantasy Football has escaped censure from media super-regulator Ofcom following a series of complaints concerning the series’ sexual content and references to the nationalities and religions of presenters and guests.The series, hosted by David Baddiel and Frank Skinner and following this year’s European Championships, was criticised by viewers for its depiction of England coach… Continue reading Fantasy Football Dodges Ofcom Over Complaints
MediaTel.co.uk has created a wall chart to highlight the extent of data now available. The wall chart has been sent to all MediaTel.co.uk subscribers – with the chance to win £100 of shopping vouchers on each of the first three days this week.On the back of your wall chart you will find a number unique… Continue reading MediaTel Wallchart – Today’s Winning Number
