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The Association of Publishing Agencies has announced an initiative to launch a recognised system for the measurement of customer magazines in an attempt to capitalise on the success of titles which are not audited by the National Readership Survey.The APA, which is conducting the research in association with Millward Brown, states that customer magazines are… Continue reading APA Plans Measurement System For Customer Magazines

Outspoken Wireless Group chairman Kelvin MacKenzie has accused RAJAR of “scaremongering” after the radio ratings body estimated that electronic audience measurement could cost up to £25 million a year to operate.RAJAR’s managing director, Sally De la Bedoyere, told Broadcast magazine last week that the introduction of audiometers to measure radio audiences may cost up to… Continue reading Cost Of Electronic Measurement Causes Controversy

TV has suffered its highest-profile management departure since its multi-billion pound merger with the resignation of marketing and commercial director, Jim Hytner, to join Barclays bank. Hytner, credited with rebranding ITV in the run up to the £5.6 billion merger of Carlton and Granada, is stepping down to take up one of country’s largest marketing… Continue reading Hytner Quits ITV After Three Years To Join Barclays

Daily Mail & General Trust was seen in focus last week, announcing the withdrawal of its bid for Hollinger International’s Telegraph newspaper titles. The media group admitted that the price for the titles had risen too high for it and bidding partner, CVC Capital Partners (see Daily Mail Pulls Out Of Race For Telegraph Titles).A… Continue reading Sharewatch: Daily Mail Rises As Telegraph Bid Sidelined

The number of broadband users has doubled over the past year, according to new figures from the Office of National Statistics, with over a quarter of all internet users now subscribing to a permanent high speed connection. Since April 2003, broadband has grown from a 14.5% share of internet subscribers to 27.2% in April 2004,… Continue reading Cheap Broadband Spurs Growth

UBC Media, owner of Classic Gold, today announced that it is starting to reap the benefits of the emerging digital radio market, as revenues for the year grew by 29.1% to £13.3 million.Revenue from the groups Unique Interactive unit, which supplies digital radio software to over five countries, rose by 62% for the year ending… Continue reading Digital Radio Helps Boost Revenues At UBC

Digital terrestrial television (DTT) is set to reach nearly 55 million European Union households by 2009, according to a new report from Juniper Research. This represents 55% of all digital households and 30% of all TV households says the report and by the end of the decade this figure will rise even further as the… Continue reading DTT Set To Reach 55 Million EU Households

Channel 4 chairman Luke Johnson is this week finalising a landmark submission to media super-regulator Ofcom on the future of the state-owned broadcaster in the multi-channel landscape.Reports suggest that Channel 4 executives believe the broadcaster will find it increasingly difficult to fulfil its public service remit in a more competitive environment without fundamental changes to… Continue reading Channel 4 Looks To Ofcom For Commercial Freedom

US advertising spending is expected to rise by 9.3% to $140.3 billion this year, according to the mid-year forecast from TNS Media Intelligence/CMR. The AdWatch: Outlook 2004 report presented in conjunction with Advertising Age says that the first half of 2004 will rise by 9.4% compared with the second half which will rise by 9.2%,… Continue reading US Advertising To Grow By 9.3% This Year

Prospect magazine, the London-based politics title, is to celebrate its 100th issue in July with a special edition and covermounted CD-Rom featuring 100 of its best essays and articles.The CD-Rom will feature some of the magazine’s most prominent writers, such as Samuel Huntingdon, Michael Ignatieff, Anatol Lieven, Christopher Hitchens and Timothy Garton Ash. Launched in… Continue reading Prospect Magazine Celebrates Centenary Of Culture