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OMDtvi opened the doors of the world’s first virtual showroom this week as part of a massive interactive TV campaign to showcase the new Peugeot 407 saloon car.The campaign is to run on Sky Digital through IDS channels and ITV2. Banners in Sky Active will also be employed to drive viewers to the campaign. Once… Continue reading OMDtvi Launches First Interactive Car Showroom

Future Publishing’s flagship movie magazine Total Film has secured a high-profile deal to promote the forthcoming Stella Artois Screen Tour, which launches across the UK next month.The deal will see Total Film contribute to the official Screen Tour screening notes, as well as giving away copies of the magazine to viewers at the event, which… Continue reading Total Film Secures Movie Partnership With Stella Artois

The majority of media agencies and advertisers believe the controversial contract rights renewal system set up to prevent the newly merged ITV from monopolising the market for airtime sales is working well.Media super-regulator Ofcom yesterday published its first report on the contentious behavioural remedy, which allows advertisers to roll over the discounts on their current… Continue reading Agencies Voice Support For Contract Rights Renewal

IPC Media is launching a special summer edition of its weekly teen magazine Mizz for its core readership of girls aged between 10 and 14.The 132-page Mizz Summer Special will feature a mix of celebrity gossip, fashion, beauty, horoscopes and quizzes, as well as competitions, entertainment and food tips for girls during the summer holidays.Commenting… Continue reading IPC Launches Mizz Summer Special For Teenage Girls

Lord Rothermere’s Daily Mail & General Trust is believed to have taken the lead in the race to seize control of the Telegraph titles with a seemingly unbeatable cash bid approaching £700 million. It is understood that the newspaper group took pole position over its two rivals – the Barclay brothers and 3i – after… Continue reading Lord Rothermere Tables £700 Million Bid For Telegraph Titles

Newspaper giant Daily Mail & General Trust enjoyed a good day’s trading yesterday, seeing a rise of 1.45% to close at 700p following interim results reporting a strong half year. The company reported a pre-tax profit of £107.3 million for the six months to 4 April, an increase of 29% compared with the same period… Continue reading Sharewatch: DMGT Rises Following Optimistic Results

Scottish Media Group has announced the appointment of Chris Masters, a former oil and manufacturing boss, as its new non-executive chairman following the departure of Don Cruickshank earlier this year. Masters joins SMG with no direct media experience, but has held senior positions with several high-profile companies, most recently as non-executive chairman of heating unit… Continue reading SMG Appoints Media Newcomer As Chairman

Lord Rothermere’s Daily Mail & General Trust is believed to have taken the lead in the race to seize control of the Telegraph titles with a seemingly unbeatable cash bid approaching £700 million.It is understood that the newspaper group took pole position over its two rivals – the Barclay brothers and 3i – after last… Continue reading Lord Rothermere Tables Knock-Out £700 Million Telegraph Bid

Scottish Media Group has announced the appointment of Chris Masters, a former oil and manufacturing boss, as its new non-executive chairman following the departure of Don Cruickshank earlier this year.Masters joins SMG with no direct media experience, but has held senior positions with several high-profile companies, most recently as non-executive chairman of heating unit suppliers… Continue reading SMG Appoints Media Newcomer As Chairman

Sport Newspapers, publishers of the Sunday and Daily Sport, faces the prospect of legal action after being referred to the Office of Fair Trading by the advertising watchdog.The argument erupted earlier this year after the Advertising Standards Authority ruled that a front-page flash on the Daily Sport and Sunday Sport was misleading consumers.The statement in… Continue reading Pricing Blunder Lands Daily Sport In Hot Water