More Uk articles

The Telegraph has announced its latest drive to boost sales in the form of a widespread taxi and outdoor advertising campaign.The newspaper, which has been hard hit by tabloid launches from the Times and the Independent, will be hoping to increase circulation with its latest initiative, building on the brand’s now familiar Read a best-seller… Continue reading Telegraph Hails Start Of Taxi Advertising Campaign

A controversial anti-smoking campaign run by the British Heart Foundation has struck a chord with the nation’s smokers by achieving 94% penetration.The campaign, featuring images of clogged arteries and fat dripping from cigarettes, caused outrage among some, but was cleared of being distasteful by Ofcom last month, despite complaints from more than sixty viewers (see… Continue reading Anti-Smoking Campaign Sparks Huge Response

American publishing giant Gannett is understood to have pulled out of the race to take control of the Daily and Sunday Telegraph as bidding enters its crucial second phase. Gannett, which also owns the Newsquest group of regional newspapers in the UK, was tipped as a front-runner for the papers being auctioned off by Lord… Continue reading Gannett Pull Out Of Telegraph Bidding Race

Internet media streaming is facing stiff competition from traditional television, as online content owners feel the pressure to draw customers from TV to desktop screens, says IT analysts and consultants Frost & Sullivan. Mukul Krishna, industry analyst at Frost & Sullivan, said: “This is an uphill task, considering the present quality of streaming over the… Continue reading Internet Media Streaming Under Pressure From Television

ITV performed well last week with shares rising by 7.13% to close at 131˝p on Friday. The newly merged broadcaster saw a solid 8.5% year on year increase in advertising revenue during February following the success of its antipodean reality-TV show, I’m A Celebrity Get Me Out Of Here (see NewsLine).Magazine and broadcasting giant, Emap,… Continue reading Sharewatch: ITV Shares Boosted As Revenue Increases

The text messaging phenomenon continued to grow in February and saw the monthly total reach over a staggering two billion messages, according to figures released by the Mobile Data Association (MDA). This takes the daily average number of text messages sent to 71 million. On Valentine’s Day, text messages left more traditional methods of saying… Continue reading Valentine’s Day Texts Boost February’s Figures

Emap Performance is launching a television advertising campaign in an attempt to boost circulation of its flagship Sneak magazine in the increasingly competitive teen market.The campaign has been designed by Mother to build on the original launch activity by playing on the fact that Sneak offers readers the juiciest gossip. It will centre around a… Continue reading Emap Sneaks Back Into Phone Booths With Advertising Push

In Europe, a massive $18 billion was spent on pay-TV services in 2003 and this is expected to double by 2007, says a report by independent market analysts, Datamonitor. The European pay-TV strategies report says that for pay-TV revenue to reach $39 billion, providers will have to encourage current customers to subscribe to more expensive… Continue reading European Pay-TV Market To Reach $39 billion By 2007

Formula One motor-racing is being watched by just one-fifth of the audience being claimed by the sport’s official organising body, according to the latest research conducted by Initiative Media.Initiative’s average world-wide viewing figure for an average Formula One race is just 39 million, a number dwarfed by that of Formula One Management, which claims 300… Continue reading Formula One Red-Flagged By Audience Research

American publishing giant Gannett is understood to have pulled out of the race to take control of the Daily and Sunday Telegraph as bidding enters its crucial second phase.Gannett, which also owns the Newsquest group of regional newspapers in the UK, was tipped as a front-runner for the papers being auctioned off by Lord Black’s… Continue reading Gannett Pulls Out Of Race For Telegraph Titles