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Emap Performance backing the forthcoming launch of Kerrang! Radio in the West Midlands with an extensive £1 million cross-media campaign designed to drive listeners to the new rock-music station.The campaign launches tomorrow and combines high-profile television and bus-side activity, with guerrilla marketing, street teams, stunts and PR through local media. All executions will feature the… Continue reading Emap Backs Kerrang Radio With Launch Campaign

The annual rate of UK inflation inched-up during April as rising oil prices led to an increase in the cost of petrol and domestic heating.The latest figures from the Office of National Statistics show that the consumer prices index (CPI) rose to 1.2% last month, up from 1.1 in March. However, it remained well below… Continue reading UK Inflation Rate Inches Up During April

Trinity Mirror saw a 0.65% rise in week on week analysis in the build-up to Friday’s ousting of Mirror editor, Piers Morgan. The newspaper group’s shares closed at 615p on Friday, just hours before news of the tabloid-chief’s sacking broke (see Sacked Daily Mirror Editor Could Demand Compensation).Elsewhere, the Daily Mail & General Trust was… Continue reading Sharewatch: Trinity Rises In Build-Up To Morgan Ousting

RSVP, the recently formed marketing alliance between Capital Radio, Viacom Brand Solutions and IPC, has secured a wide-ranging deal to promote Strongbow cider alongside major music festivals with NME and MTV.The deal will see the creation of a special strongbowrooms.com website, which will carry NME and MTV-branded news reports from all of the UK’s major… Continue reading RSVP Alliance Secures Strongbow For Festival Promotion

Flextech and UKTV are increasing their commitment to the rapidly expanding area of advertiser-funded programming with the appointment of Claire Heys to the newly created role of head of commercial partnerships.Heys will be responsible for driving advertiser-funded programming strategy by working closely with television sales house Interactive Digital Sales to help meet the creative needs… Continue reading Flextech And UKTV Commit To Ad-Funded Programming

The Independent saw circulation inch-up by a further 0.9% during April to just over the 260,000 mark as the paper’s commuter-friendly compact edition continued to prove a hit with readers.The latest ABC results for April will provide a welcome boost to the Independent, which has today gone completely tabloid, in a move that will consign… Continue reading ABC National Newspaper Round-Up April 2004

Fast food giant McDonalds is to follow in the footsteps of Tesco with the creation of a high-tech in-store television network for advertisers.The system will carry entertainment and marketing content and will be shown on screens installed in ten London restaurants from May. The system will then be rolled out to McDonalds restaurants nation-wide in… Continue reading McDonalds Develops Instore Television Network

Former Daily Mirror editor Piers Morgan is reportedly demanding £1 million compensation from the paper after being sacked for publishing hoax pictures allegedly showing British troops abusing Iraqi prisoners.Morgan’s nine year reign at the tabloid came to an end on Friday after the Queen’s Lancashire regiment proved that pictures depicting its soldiers torturing Iraqi captives… Continue reading Sacked Daily Mirror Editor Could Demand Compensation

The European advertising market will remain ‘less vibrant’ this year but can expect to see greater signs of recovery during 2005, according to the latest forecasts from investment managers Merrill Lynch.The Merrill Lynch quarter one industry report says that advertising and marketing services in Europe can expect to see greater pick up in 2005 when… Continue reading Europe To See Advertising Market Pick Up In 2005

Media super-regulator Ofcom has announced new proposals to transfer the regulation of broadcast advertising to the Advertising Standards Authority despite criticism that the system could be fundamentally flawed.The watchdog will hand over its regulatory obligations for overseeing television and radio advertising to a new co-regulatory system with the ASA as its public face in November.… Continue reading Ofcom Shifts Broadcast Advertising Regulation To ASA