Total terrestrial television revenue increased by a solid 7.6% year on year during February to just under the £200 million mark as the sector showed further signs of emerging from the advertising downturn.ITV1 experienced the most significant increase with revenue rising by 8.5% year on year to almost £125 million as its antipodean reality-TV show… Continue reading TV Market Round-Up – February 2004
Digital TV in European households is expected to rise by 24% in 2004 to 39.5 million says the media information company, Informa Media Group. The European Television report says that the main reason for the expected upsurge is that cable and satellite companies have managed to consolidate both resources and debts. Pulling resources in this… Continue reading Digital TV To Hit 40m European Homes
GWR was seen in focus yesterday ahead of a today’s announcement that like for like UK analogue revenues are expected to rise by 8% year on year in the twelve months ending 31 March 2004. The radio group also said its overall trading outlook continues to improve with strong advance booking levels. Shares were down… Continue reading Sharewatch: GWR Seen In Focus Ahead Of Trading Update
As a growing number of advertisers question the effectiveness of the traditional advertising model, many are increasing their commitment to the challenges of interactive television (iTV) advertising says interactive consultancy, Brightline Partners. Many advertisers are finding creative ways to offset the challenges of this relatively new market, in order to minimise the cost of campaigns… Continue reading iTV Provides Opportunities For Advertisers
London-based radio station Xfm has announced a year-long partnership with Carling that will see the drinks brand sponsor a range live music events and fund programming on the alternative music station.The six-figure deal includes brand advertising, programming initiatives, promotion of Carling’s own events and a quarterly one-hour branded programme to showcase artists from Carling’s sponsored… Continue reading Xfm Secures Carling As Live Music Sponsor
Television news provider ITN has secured the rights to provide rail passengers with up to the minute news, sport and weather information through a new on-board network being rolled out across the country.The service, which is broadcast to trains using a wireless network, will be shown on six screens and through audio systems installed in… Continue reading ITN Gives Train Passengers News On The Move
GWR Group, owner of Classic FM, is expecting analogue radio revenues to grow by 8% year on year for the twelve months to 31 March, following a strong performance from national revenue in the final quarter.The group says that revenues for its financial Q4 will be up by 7%, with national spend jumping by 13%… Continue reading GWR Sees Radio Revenues Up By 8% In 2003
Viacom Outdoor has secured the exclusive £5 million contract to sell advertising on Chiltern Railways in a move that marks the company’s third rail contract to be snatched from rival Maiden Outdoor.The long-running contract will see Viacom Outdoor take control of advertising sales within the rail operator’s portfolio of thirty stations and on board its… Continue reading Viacom Outdoor Snatches Third Rail Contract From Maiden
Hollywood media mogul Haim Saban is understood to have entered the race to take control of the of the Daily and Sunday Telegraph from beleaguered newspaper company Hollinger International.Reports suggest the Israeli billionaire behind the Mighty Morphin’ Power Rangers is ‘seriously interested’ in acquiring the assets of Hollinger International, which also include the Jerusalem Post,… Continue reading Israeli Billionaire Enters Race For Telegraph Titles
As a growing number of advertisers question the effectiveness of the traditional advertising model, many are increasing their commitment to the challenges of interactive television advertising, according to interactive consultancy, Brightline Partners.Many advertisers are finding creative ways to offset the challenges of this relatively new market, in order to minimise the cost of campaigns and… Continue reading Interactive Television Provides Opportunities For Advertisers
