The ITC has refused to censure Channel Five despite concerns over links between sponsorship and the content of its recent Dinner Doctors series.The programme was funded by Heinz and was created to show busy families how to make meal times more appetising using everyday ingredients. It included advice from a relationship expert and a chef… Continue reading ITC Clears Five Over Heinz Programme Sponsorship
The Telegraph is attempting to drive circulation with the launch of its annual short breaks promotion, which offers readers cut-price accommodation at more than 350 hotels across the country.The promotion began on Saturday with a special 24-page tabloid supplement listing the available hotels and discounts. Readers wishing to take part in the promotion must collect… Continue reading Telegraph Launches Short Breaks Promo To Boost Sales
Direct mail saw revenue grow by 3.4% year on year to £545.3 million in the three months to June, as advertisers continued to turn towards more targeted and cost effective forms of marketing.The latest research from the Direct Mail Information Service shows that the medium continues to flourish despite the difficult economic conditions, with the… Continue reading Direct Mail Posts Second Quarter Expenditure Increase
PHD Compass (Manchester) has secured the £2.5 million media planning and buying account for national window replacement company, Weatherseal, following a competitive pitch.The agency has been given a brief to develop press, radio, direct mail and potentially television campaigns, with the first burst of activity due to launch in October and the second burst scheduled… Continue reading PHD Compass Secures Major Account Win In Manchester
After a lacklustre 2003, US spot TV revenues will increase by more than 10% next year, according to the Television Bureau of Advertising. The association, which represents America’s broadcast television industry, held its annual forecast conference last week.Also On MediaTel Insight Today…Home Networks Coming Of Age, Says JupiterHome networking is becoming an increasingly attractive option… Continue reading MediaTelINSIGHT: 2004 To Be A Banner Year For TV Advertising
Following an investigation of the bidding process, the European Commission is expected to register its disapproval at the way BSkyB was able to secure all four rights packages in the recent auction of live Premiership football matches. According to a report in The Observer, the commission will renew its ‘statement of objections’ if it finds… Continue reading EC Stance Threatens BSkyB Football Deal
BSkyB is believed to be planning a restructure of its pricing scheme in an attempt to increase the number of people buying its Sky Plus personal video recorder (PVR) service and to boost the company’s average revenue per user (APRU) figures. Reports suggest that sales of Sky Plus have so far been disappointing, with just… Continue reading BSkyB Looks To Boost Sky Plus PVR Sales
Week on week analysis of the media sector reveals a strong performance from the Wireless Group, which was seen up 10.74% after posting its first ever half year profit. The group was further lifted by positive guidance from management, which revealed it is confident that the company will go from strength to strength in the… Continue reading Sharewatch: Wireless Group Rises On Positive Results
Global market research firm, Taylor Nelson Sofres (TNS), this morning said that it expects full-year revenues to be in line with expectations, after the first half delivered operating profit up by 5.1% to £25.8 million. Pre-tax profits at the company rose by 8.9% to £20.7 million in H1, despite what chief executive Mike Kirkham described… Continue reading TNS Holds Steady In Soft Markets
The Daily Mirror was the sectors big story after managing to raise its circulation above the crucial 2 million mark.The title has suffered from a host of bad press following a wave of editorial job cuts, which were all part of new chief executive, Sly Bailey’s cost cutting initiative. The paper also recently announced a… Continue reading Sharewatch: Chrysalis Beats Market Slump
