Total US magazine advertising revenues rose by 6.3% year on year in September, closing at $1.9 billion, according to new figures from the Publishers Information Bureau (PIB). However, advertising pages were down 4.5% to 23,952. In the year to date, advertising revenue closed at $12.9 billion, an increase of 9.0% while advertising pages were up… Continue reading US Magazine Revenues Rise 6.3% In September
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WPP was seen in focus, up 3.64% on hopes that US economic recovery would feed through into stronger revenues. BSkyB was also boosted by positive sentiment in the media sector and added 3.34%.Carlton and Granada also remained in the spotlight yesterday as analysts continued to revise their forecasts for the group after the Competition Commission… Continue reading Sharewatch: WPP Rises On US Recovery Hopes
It has been cable operators, not incumbent telecommunications companies, that have driven the growth of broadband internet access, according to a new report on global broadband developments.The study was carried out by the US Federal Communications Commission (FCC) in order to review the broadband policy experiences of selected countries from the Organisation for Economic Cooperation… Continue reading UK Lags Behind In Broadband Uptake
Andrew Newman, controller of entertainment at Channel Five is to quit the channel and is expected to join Channel 4.Newman is to leave his post when his contract expires at the end of October and seems likely to team up with Five’s former programme director, Kevin Lygo, who is moving to Channel 4 to become… Continue reading Five Entertainment Controller Quits
IPC’s flagship country and leisure title, Country Life is launching a special themed issue devoted to England, with four different collectable covers.The special edition covers will each features a different corner of UK; Flat Moor in Derbyshire, Wharfedale in North Yorkshire, the White Cliffs of Dover and Bideford in Devon.Commenting on the initiative, Michael Hall,… Continue reading Country Life Unveils Special Edition
Travel and leisure site lastminute.com is launching a new multi-platform ad campaign which aims to “take ownership” of the weekend and promote a work life balance.The new ads, which were developed by recently appointed roster agency, Quiet Storm, have been designed to build the Lastminute brand by encouraging consumers to make the most of their… Continue reading Lastminute Launches New Ad Campaign
Viacom is launching its first ever cross promotional campaign across its outdoor, publishing and cinema and retail properties to raise awareness of HIV and AIDS.This week Viacom Outdoor buses across the UK will carry ads supporting the campaign, which launched in the US earlier this year.The campaign is designed to increase awareness of HIV and… Continue reading Viacom Launches AIDS Awareness Campaign
ITV has unveiled its new board and management structure following the Competition Commission’s decision to allow its £4 billion merger with limited behavioural conditions (see ITV Cleared To Merge With Sales Houses Intact).Upon completion of the merger, Michael Green, who currently heads up Carlton, will become chairman, while Charles Allen the chairman of Granada, will… Continue reading ITV Unveils New Board
Total adspend is set to rise 5% next year, whilst media supply will rise by only 3%, according to Mediaedge:cia’s MediaLab. This gives a cost inflation of 2%. Inflation is expected to fall by 1% this year, as supply rises faster than expenditure.Also On MediaTel Insight Today…US Magazine Revenues Rise 6.3% In SeptemberTotal US magazine… Continue reading MediaTelINSIGHT: UK Media Inflation Forecasts
The Daily Telegraph is to unveil the next phase of its “read a best-seller everyday” campaign with an extensive outdoor advertising promotion.From next week two new creatives will promote the paper’s Saturday offering and the recently launched Thursday appointments section, Business 2 + Jobs.The creatives will run across 48 sheets, to be seen on London… Continue reading Telegraph Unveils Next Stage Of Best-Seller Campaign
